Girard-Perregaux is now the official watch partner of Aston Martin
What a brilliant move Aston Martin's F1 team!
The luxury watch brand Girard-Perregaux is now the official partner for Aston Martin which will see a new line of limited edition AM watches.
This new partnership makes a lot of sense when you look at what each company offers. They both have an extensive history in their craft and they both produce fine pieces of art.
Both Aston Martin and Girard-Perregaux were founded by visionaries with an innate passion. Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford while Girard-Perregaux can trace its origins to 1791, when Jean-François Bautte, aged just 19, produced his first watch.
The now-legendary Aston Martin DBR1 (1956), a car made for competitive racing, was a precursor for some of the marque’s most well-known heritage ‘DB’ road cars. It was styled in-house by a highly talented designer, Frank Feeley, and represents what is unquestionably his ‘finest hour’ – indeed the shape of the DBR1 remains one of the most beautiful and graceful of all time.
Many of these classic Aston Martin features line up well alongside those of Girard-Perregaux watches such as the now-famous Tourbillon ‘With Three Gold Bridges’ which, when looked at, is a masterpiece.
Tobias Moers, Chief Executive of Aston Martin Lagonda said: “The real beauty of partnerships such as this one is that, although we share very similar core values, the two brands can learn a great deal from one another. Girard-Perregaux is a prolific innovator in the use of materials and new technology. We both create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution.”
Patrick Pruniaux, Girard-Perregaux’s Chief Executive Officer, adds: “2021 is an important year for both Girard-Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years. We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.”
Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula OneTM Team cars at the start of the 2021 F1 season in Bahrain while the first timepiece to be born from the collaboration between Aston Martin and Girard-Perregaux will be revealed later this year.