GM offers Cadillac dealers big money to ditch the brand before EV renaissance

Does that mean that some Cadillac dealers are going to the Cadillac Ranch?

7w ago
16.2K

Cadillac has often been associated with land-yachts that are bought by people who have one foot in the grave, but lately, the luxury automaker has been working hard to bring in younger buyers, and their current crop of SUVs and sedans are doing a good job. The next phase of revitalizing the brand is an all-electric lineup, starting with the Lyriq SUV in 2022. This creates quite the predicament for Cadillac dealerships who are used to selling XT5s and XTSs, because the Lyriq, Celestiq, and Esqalade are going to require a lot of upgrades to their current network of dealers.

Some dealerships are simply not going to see the electric future as promising as Cadillac does, which is why GM has offered every one of GM's 880 Cadillac dealers a chance to drop the brand in exchange for $500,000. GM wants to move as quickly as possible and establish themselves as a leader in EVs, and while it is difficult to manage a paradigm shift within the brand, I believe that GM will do so in a way that merges their extensive history of conventional vehicles, with their ability to create new models that will go above and beyond in the EV marketplace.

GM plans to launch 30 EV models globally by 2025, across Chevrolet, Buick, GMC and Cadillac. Two-thirds of these EVs will be available in the US, which bodes well for EV enthusiasts. GM has also been fairly adamant about establishing themselves as a leader in EV conversions as well with models like the becoming the future of classic cars as we know them.

I personally think that a fundamental change like this is integral to Cadillac as a whole. People were skeptical about Cadillac SUVs, and sport sedans at one point or another, and these advancements have proven that Cadillac has what it takes to hang with a younger audience, and an all-electric lineup might just be the fountain of youth that Cadillac needs to thrive in the decades to come.

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Comments (47)

  • What person with a brain and eyes would buy a car as ugly as that???

      1 month ago
  • These EV companies are pushing ahead with a false branding of "Green". Coal and gas electric plants had a banner year for shutdowns in 2019. The problems we will face from poisonous batteries we're using for storage will become the next Sierra Club mission goal in th near future. Hydrogen is right there, free for the taking (excepting infrastructure) and infinitely renewable. The infrastructure we are seeing produced today is just the oil companies way of securing profits ahead of the good.

    *They're ugly as hell to boot.

      1 month ago
    • I defy anyone in the heartland to post a picture of an Electrify America "charging stall being used".

      Once in awhile you see one hooked up in LA, but go east of the Colorado River and every WalMart has wasted parking spaces consumed by E/A...

      Read more
        1 month ago
    • If we create a circular economy around batteries, we stop poisoning the world. The problem is we keep throwing away batteries instead of disposing of them properly. We don't mine lithium with electric or carbon neutral equipment. Once...

      Read more
        1 month ago
  • Here's my thing.

    I absolutely do NOT understand the pushback against a full-EV Cadillac lineup AT ALL. And here's why:

    What defines a luxury car? Comfort, smoothness, and quietness. As good as we've gotten at sound dampening in cars nowadays, no reasonable person can deny that internal combustion engines are, at their core, built around tiny *explosions*. And on some level, there just IS going to be some noise, as well as vibrations.

    NEITHER of those things are a problem with electric motors. I've thought making Cadillac an all-electric brand was an excellent idea from the moment I first heard about it. And to be honest, I'm with Jeremy Clarkson and James May in that Rolls Royce should be doing that, too.

      1 month ago
    • I agree completely for luxury cars. The problem is with sports sedans, where an ICE engine offers the most experience. The Model 3 has come to prove me wrong, and it has, except for solely the Genesis G70. Electric is the future, and it is for...

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        1 month ago
  • The way things are going social media stars and sports stars may form groups to buy existing dealerships or create new franchises and sell “Products, Wares & Lifestyles” to their fans.

    Porn, Weed, Gaming, Music, Video, Transportation all for sale and youth are entering these arenas daily. Influence on each other like never having been seen in the past.

      1 month ago
  • So when are we doing an EV swap into your Buick?

      1 month ago
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