GM offers Cadillac dealers big money to ditch the brand before EV renaissance
Does that mean that some Cadillac dealers are going to the Cadillac Ranch?
Cadillac has often been associated with land-yachts that are bought by people who have one foot in the grave, but lately, the luxury automaker has been working hard to bring in younger buyers, and their current crop of SUVs and sedans are doing a good job. The next phase of revitalizing the brand is an all-electric lineup, starting with the Lyriq SUV in 2022. This creates quite the predicament for Cadillac dealerships who are used to selling XT5s and XTSs, because the Lyriq, Celestiq, and Esqalade are going to require a lot of upgrades to their current network of dealers.
Some dealerships are simply not going to see the electric future as promising as Cadillac does, which is why GM has offered every one of GM's 880 Cadillac dealers a chance to drop the brand in exchange for $500,000. GM wants to move as quickly as possible and establish themselves as a leader in EVs, and while it is difficult to manage a paradigm shift within the brand, I believe that GM will do so in a way that merges their extensive history of conventional vehicles, with their ability to create new models that will go above and beyond in the EV marketplace.
GM plans to launch 30 EV models globally by 2025, across Chevrolet, Buick, GMC and Cadillac. Two-thirds of these EVs will be available in the US, which bodes well for EV enthusiasts. GM has also been fairly adamant about establishing themselves as a leader in EV conversions as well with models like the becoming the future of classic cars as we know them.
I personally think that a fundamental change like this is integral to Cadillac as a whole. People were skeptical about Cadillac SUVs, and sport sedans at one point or another, and these advancements have proven that Cadillac has what it takes to hang with a younger audience, and an all-electric lineup might just be the fountain of youth that Cadillac needs to thrive in the decades to come.