GM will turn Cadillac into an EV brand to rival Tesla
During the Friday investor conference, GM confirmed it will use the Cadillac brand as its "lead electric vehicle brand", and it will introduce the first of its all-new battery electric vehicles (BEV's) under the Cadillac brand. According to some reports, we might see the first Cadillac BEV as soon as 2021.
The car will reportedly ride on a all new platform called 'BEV3', GM seems to be betting a lot on the platform intending it as a "foundation for an advanced family of profitable EVs.". The platform is meant to be highly flexible, serving as underpinnings for everything from small crossovers to big seven-seater SUV's, and support front, rear and all-wheel drive layouts.
GM says that all of the critical components of the upcoming platform will be "designed for maximum usability across all programs". This includes the batteries which are supposed to be adjustable based on the application. According to some reports GM plans to have up to 23 EV's running on the 'BEV3' platform by 2023.
Many journalists who were invited to dial into the conference report that all of the upcoming Cadillacs (electric or not) will get the 'super-cruise' feature by 2020. The super-cruise was introduced in 2018 Cadillac CT6 and is Cadillac's answers to the Tesla Autopilot offering 'hands-free, eyes on the road' semi-autonomous driving mode.
Is it a good thing?
Cadillac so far has or rather had only two electrified models in its portfolio, the ELR Coupe and CT6 PHEV, both now discontinued. This, however, doesn't mean that the Detroit luxury brand isn't meant for it; personally, I think that out of the many US brands, Cadillac is one that suits electrification most.
Excuse me if I'm missing the point here; after all, I'm a European who only ever seen a handful of Cadillac in the flesh. For me, Cadillacs are about smoothness and refinement and comfort. Their huge oversized V8s differ to those from Ford or even Chevrolet stables, as they are meant to facilitate these three things rather than trying to be crazy pumped up muscle cars.
Summarising, my image of a Cadillac is of spacious, comfortable and advanced cruiser, with interior and ride quality that is meant to make you want to move in and never get out again, and I can't think of a better application for a smooth and compact electric drivetrain than that.