Good news! Dacia has a new logo
Is James May's favourite brand losing its identity?
A little over ten years ago, Renault bought Dacia, a long-forgotten, decrepit brand from Romania, and transformed into a critically acclaimed and commercially successful standalone auto maker.
Customers like it because most Dacia models are cheap and (sort of) cheerful and car people kinda like it, mostly because James May likes the brand. Dacia has come a long way and it now has an entire line-up of vehicles, an electric SUV coming up and a new logo, which leaves us with a question: is the brand diluting its identity?
Dacia joins the long list of brands that recently changed their logo to make it more modern, minimalist and 'digital-friendly'. Some people pointed out that it actually kinda resembles the 'DC' logo and to be honest I... thought about that, too. The company added that it now wants to use new colours for the cars and for the brand, including green, 'earthy' dark khaki, terracotta, sand and bright orange.
As part of the brand's 'new identity', Dacia will also launch a new website, new ads and new brochures in the coming weeks. I've no problem with that just as long as they remember that their vehicles are supposed to be cheap. *That* is what truly makes their identity.