Good news! Dacia has a new logo

Is James May's favourite brand losing its identity?

A little over ten years ago, Renault bought Dacia, a long-forgotten, decrepit brand from Romania, and transformed into a critically acclaimed and commercially successful standalone auto maker.

Customers like it because most Dacia models are cheap and (sort of) cheerful and car people kinda like it, mostly because James May likes the brand. Dacia has come a long way and it now has an entire line-up of vehicles, an electric SUV coming up and a new logo, which leaves us with a question: is the brand diluting its identity?

Dacia joins the long list of brands that recently changed their logo to make it more modern, minimalist and 'digital-friendly'. Some people pointed out that it actually kinda resembles the 'DC' logo and to be honest I... thought about that, too. The company added that it now wants to use new colours for the cars and for the brand, including green, 'earthy' dark khaki, terracotta, sand and bright orange.

As part of the brand's 'new identity', Dacia will also launch a new website, new ads and new brochures in the coming weeks. I've no problem with that just as long as they remember that their vehicles are supposed to be cheap. *That* is what truly makes their identity.

What do you think of Dacia? Feel free 2 share in the comments

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Comments (15)

  • I think it's great, and looks very robust.

    But looking at the image of what is that thing again, the Bigster? It's like a game of spot how many times we stuck our brand name all over this car we made.

      1 month ago
  • Looks a bit like Delorean's badge.

    Will we see a BTTF Remake with a Duster in place of the Delorean?

      1 month ago
    • "On this episode of Top Gear, James drives a Dacia at 88 mph and disappears!" 😉😄

        1 month ago
    • Starring

      James May as Marty McFly

      Richard Hammond as Dr. Emmet Brown

      Read more
        1 month ago
  • It's a stylised JC - John Coleman.

      1 month ago
  • Looks good, but confusing - if I didn't know better, I'd think DC represented 2 words (like Dilip Chhabria, which is what the logo actually reminds me of).

      1 month ago

    I think my article goes along very nicely with this topic lol

      1 month ago
    • in my view, it all comes down to pricing. Dacia became so successful so quickly because it makes decent cars that are truly cheap. Now they're trying to be cool, which is... cool, but only as long as their prices stay low. This is paramount

        1 month ago
    • That's a fair point. My view is mostly from a nostalgic standpoint

        1 month ago