Happy birthday, Mahindra!
The Indian brand turns 75
Mahindra was founded in October 1945 and on November 8 of the same year, the company placed their first ad in the Times of India. India was still a rural country back then, mostly relying on badly maintained roads and dirt tracks. The company began manufacturing vehicles, mostly tractors, that could cope with those roads and in 1969, their first international breakthrough, they exported some of their utility vehicles to Yugoslavia.
Over the course of the years, the company has ventured into different fields including finance, tech, real estate, infrastructure and even hospitality, in 1996, with Mahindra Holidays. In 2002, they built their first electric model, called the 'Bijlee', a 3-wheeler electric vehicle.
Today, Mahindra is the third largest car manufacturer in India (after Maruti Suzuki and Hyundai) and Mahindra Group has jobs, facilities and investments in 100+ countries.
The company currently sells a variety of differente vehicles, including military vehicles, tractors and a relatively long list of cars that are also available across the globe. The KUV100 and XUV500, for example, are available in some European countries. And then you've got the Scorpio, the Bolero, the Thar and the Goa which, for reasons that I'll never understand, is marketed and sold in some countries as the 'Goa Pik-up'. Yes, without the 'c' and no, I don't get it, either.
I've driven some of their cars. I once had the chance to drive an XUV 500 on the track, which was weird and amusing at the same time because this is exactly the sort of vehicle that's not supposed to go anywhere near a racetrack but let's not be picky.