Have it your way: Porsche offers even more options for personalisation
Expanding the scope of Exclusive Manufaktur et al
Meeting the unique demands of its customers has been an essential part of the Porsche philosophy for generations. What began as the Sonderwunsch or ‘special wish’ programme in the 1970s has grown to include Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic. And now these three dedicated departments are offering a new and significantly extended range of products and services to fulfil the wishes of a growing international customer-base.
Porsche is increasing the personalisation options for individual components directly in the Car Configurator, and is supplementing its offering for new, pre-owned and classic vehicles with a Performance Parts range. And as part of its Co-Creation strategy, Porsche will also make it possible to design one-off cars in the future – co-created by the customer and realised professionally by Porsche.
“It is our goal to provide customers around the globe with even more accurately tailored and demand-based products within the context of classic, existing and new cars, and to also offer a comprehensive range of individualisation options,” says Alexander Fabig, Vice President Individualisation and Classic. “With the new offerings we are responding to the great global demand for our products. Starting with new possibilities for individualisation and personalisation of individual components, through the additional range of Performance Parts, up to realisation of uniquely individualised sports cars, we have the right option for every customer.”
To help achieve this goal, Porsche Exclusive Manufaktur is expanding the range of products that can be individualised and personalised. New possibilities will include various exterior wrap options, individual starting numbers, prints on the floor mats, illuminated door entry guards and logo projectors in the vehicle doors. Personalisation options include individual design elements such as colours, logos, lettering and text. Using a digital application in the configurator, it is even possible to specify personal details such as your own signature embossed in the car’s interior.