Have you ever wondered why all watch hands are positioned this way in photos?
Here's why and it's a very clever buying method
It's not something you'd normally pick up on, but I have started to notice it ever since the new watch releases from Rolex and now I can't stop thinking about it, so I did some digging and found out why.
It turns out that watch manufacturers position the hands like this for press photos because it subconsciously makes us think of a smiley face. Yes, this might sound a bit ridiculous but it is absolutely true. If the hands were facing down, it would come across as sad and nobody wants a sad watch.
Another way to look at it it the thought of luck. When people hang up horse hooves, they hang them in a smiley face sort of arrangement and I think we also think of this subconsciously too.
So, by using this technique, watch manufacturers such as Rolex, Omega, Casio, Patek Philippe, Seiko and even Swatch are pushing us to buy their products without us even realising. They all do it and I'm fine with that.
Did you know that?