Have you ever wondered why all watch hands are positioned this way in photos?

Here's why and it's a very clever buying method

3w ago


It's not something you'd normally pick up on, but I have started to notice it ever since the new watch releases from Rolex and now I can't stop thinking about it, so I did some digging and found out why.

It turns out that watch manufacturers position the hands like this for press photos because it subconsciously makes us think of a smiley face. Yes, this might sound a bit ridiculous but it is absolutely true. If the hands were facing down, it would come across as sad and nobody wants a sad watch.

Another way to look at it it the thought of luck. When people hang up horse hooves, they hang them in a smiley face sort of arrangement and I think we also think of this subconsciously too.

So, by using this technique, watch manufacturers such as Rolex, Omega, Casio, Patek Philippe, Seiko and even Swatch are pushing us to buy their products without us even realising. They all do it and I'm fine with that.

Did you know that?

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Comments (23)

  • I always assumed it was because when the watch hands are positioned at 10:10 you're always sure the lettering, brand name, brand logo, date etc can be seen clearly

      22 days ago
  • Yes, I knew that useless fact having noticed it for years previously. It’s also for symmetry purposes and admittedly does look good.

      22 days ago
  • I knew about this smiley face arrangement thing. My teacher told me this. It's very fascinating

      22 days ago
  • I’m glad I know this now. Not sure why though.

      22 days ago
  • Should be 4:20.

      22 days ago