Porsche is excited to announce its investment in WayRay, an up-and-coming technology start-up from Zurich. The Swiss firm creates holographic augmented reality head-up display technologies and is working on seamlessly integrating virtual objects into the driving experience.
“As a deep-tech company, we are committed to creating fundamental innovations that bring us far beyond holographic Augmented Reality displays and new interfaces, explains Vitaly Ponomarev, Founder and CEO of WayRay. “A growing number of projects with carmakers and strong investors like Porsche are fueling the company’s growth and boosting our confidence in implementing complex innovations”.
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