Rolls-Royce. A byword for luxury. This brand isn't the first one you'd think of that would have record sales.

On January 7th 2020, Rolls-Royce Motor Cars reported that in 2019, they sold 5,152 cars - the most Rolls-Royce have sold in its 116 year history. This is a 25% increase in sales in a record 2018.

These numerous Rolls-Royces were sold in more than 50 countries worldwide through a global network of 135 dealerships.

Making luxury cars in the quality that Rolls-Royce does requires patience - and a lot of it. This is a strong contrast to the 77 thousand Ford Fiestas in 2019 in the UK alone - that's almost 210 cars made per day.

The Cullinan saves the day

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, with the Rolls-Royce Cullinan

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, with the Rolls-Royce Cullinan

A few years ago, the SUV dominated the automotive market and it's the same story today. We've seen luxury sport brands take the SUV plunge before. Porsche with the Cayenne and more recently the Aston Martin DBX and the Lamborghini Urus.

The Urus was what made Lamborghini one of the most successful brands when it made its debut in late 2017.

The Cullinan, much like the Urus, delved into a market where the brand had little to no experience on how to market its cars or make them appealing to the dedicated SUV customer.

The British firm certainly got this right as following its release, it became the fastest selling new Rolls-Royce model of all time.

In November 2019, the marque completed its dark, edgy Black Badge family with the addition of Cullinan Black Badge alongside Ghost, Dawn and Wraith variants, all of which were highly sought-after by customers seeking a more individual, rebellious expression of the Rolls‑Royce brand.

Ultimately every car brand has to sacrifice creativity for marketability at least once if they want to be successful.

Goodbye Ghost?

After eleven years of success with one of the best selling Rolls-Royces, the Rolls-Royce Ghost's successor is set to be launched in mid 2020 with market availability from the fourth quarter of 2020.

The CEO of Rolls-Royce Motor Cars stated: "the successor will elevate the Ghost name, and the company itself, to new heights of excellence and ambition in design, engineering, materials and driving dynamics."

The Ghost is particularly important to the Rolls-Royce brand as it was popular with young consumers - this is something other luxury car brands struggle to do. This young market influences others to perceive the Rolls-Royce name as modern and progressive.

Over its 11 year lifecycle - a truly remarkable record for any motor car - it became the biggest selling Rolls-Royce not just of the Goodwood era, but in the entire history of the marque.

What else made 2019 a record year for Rolls-Royce?

The Phantom retains its rightful place as the company’s pinnacle product, with the Dawn and the Wraith continuing to dominate their respective sectors; strong demand was experienced for all three models during the year.

2019 was also a good year for Rolls-Royce's Bespoke division. A special group of expert designers, engineers and craftspeople. These highly talented men and women take enormous pride in fulfilling unprecedented levels of customer requests for Bespoke personalisation and delivering on beautiful individual commissions such as the Rose Phantom.

Among the year’s Bespoke highlights was the Zenith Collector’s Edition of Rolls-Royce Ghost. Limited to just 50 examples, this masterpiece was created to mark the end of Ghost’s remarkable 11-year reign.

A lot of new faces

The number of employees at the home of Rolls Royce is now at its largest since the opening of the Rolls-Royce’s Global Centre for Luxury Manufacturing Excellence (that's a mouthful), in 2003.

During 2019, 50 new jobs were created to meet expanded global demand.

With over 2000 members of staff who represent 50 nationalities, Rolls-Royce has established itself to be a truly global marque.

This year also saw 26 new apprentices gain a job at the one of the most exclusive car brands in the world - this is just one of many ways in which Rolls-Royce are quickly modernising within such a rapid automotive market.

Eyes forward for the future

At the start of 2019, a huge amount of money was invested in the manufacturing plant at the manufacturing plant of Rolls-Royce.

Further investment from the BMW Group, Rolls-Royce's stakeholder, sees many of the already world class manufacturing facilities in development to maximise efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers.

More and more space will be given to Rolls-Royce to boost its 2020 sale figures. A new two-storey development, due for completion in the first quarter of 2020, will add more than 1,000 square metres to the ground floor Assembly Hall, and create additional first-floor office space.

As part of its commitment to long-term sustainable growth, Rolls‑Royce announced two new dealerships during 2019 – Rolls-Royce Motor Cars Brisbane and Rolls-Royce Motor Cars Shanghai Pudong.

Development of the new Rolls-Royce Motor Cars flagship dealership in Berkeley Street, London – more than twice the size of the previous location – is underway and is due for launch later in the year.

Will Rolls-Royce have another record year in 2020? Comment your views below!

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