Here's why RAM should bring the 700 to the US
FCA's small vehicles have always been strong sellers, and I think the 700 would be too.
Let's talk about the Ram 700, RAM's smallest pickup truck that is on sale in Central and South America, a truck that I personally think, in a few years time, will be commonplace in the US.
For starters, it's a new segment, the compact truck market is the perfect size truck for the people that like to be "rugged" and "outdoorsy" and the extent of their machismo is slapping bags of mulch at Home Depot. Those are the kinds of people that would buy the Ram 700. In terms of styling, I think that Ram's design language translates well to this pocket-sized truck.
Let's also bear in mind, its an FCA product, and FCA's entire existence has been bringing new vehicles to market with seemingly no competition and then basking in their own individuality, and if you don't think it worked, ask yourself why they thought it was a good idea to put 702-horsepower in the RAM. They invented the minivan segment in 1984, and effectively dominated the off-road market for decades with the Jeep Wrangler. Not to mention the iconic PT Cruiser.
I personally think that Americans would line up by the hundreds for these tiny trucks. Finally a small truck for getting a couple of jobs done around the yard, and you don't care if you get it dirty or what have you because of how cheap it would be.
The Ram 700 costs $13,505 in its home markets. In its home market it also has a 115-horsepower engine, which would be unacceptable in the US. So let's imagine that they cram the 2.4-liter from the Jeep Compass, and suddenly, you've got a 180-horsepower compact truck that would carry roughly a $18,000 price tag. Loosely cobble together some interior bits to distract from the utilitarian roots of this adorable little ute and with a $20,000 starting price, and RAM could have a really strong seller on their hands. Did I mention this also comes with a stick? An automatic would have to exist for the US market, but I think a handful of mechanics would be chomping at the bit for a work-spec 700 with the stick.
Look, we know that Ford has the Courier/Maverick coming out, so it would make perfect sense for RAM to beat them to the punch, because that’s such an FCA thing to do, make a segment that doesn’t exist and popularize it, only to get beaten out by competition. It’s what happened with small cars, minivans, etc. So instead of thinking about other places to cram a Hellcat V8, please RAM, do yourself a favor, and bring back the compact truck.
Do you think the RAM 700 would be a good fit for the US? Comment Below!