HOLDEN Launches ‘PROJECT MONARO’
Holden is building something very special as part of a brand-new Aftersales promotion called Project Monaro.
Paying homage to one of their modern classics, the V2 Monaro – Holden is embarking on a unique restoration of a 2004 VZ CV8. The best part is that when the car is completed, one of their lucky customers will win it.
Project Monaro is a real ‘money-can’t-buy’ kind of car – as close to a brand new CV8 as possible, only reimagined, refined and improved from the ground up using Holden Genuine, ACDelco and Chevrolet Performance Parts.
Teaming up with motorsport icon Craig Lowndes, Holden will also be demonstrating their ongoing commitment to Australia and New Zealand, by drawing on the wealth of talent within Holden as well as their dealer network.
I am truly proud to continue my long-term association with the Holden brand,” said Lowndes. “Like many Australians, I grew up with the Monaro. It’s such a thrill to be working on such a special project with the team at Holden.”
The Port Melbourne based Design team (including some of the original V2 Monaro designers) have been tasked with contemporising the car both inside and out. Their engineering team, along with the help of the Red Bull Holden Racing Team and some key build partners, are in charge of improving ‘the big 3’ performance characteristics of the Monaro – the go, stop and turn and bringing it to current day performance standards.
As part of the build of Project Monaro, Lowndes will take the audience behind-the-scenes in a series of entertaining mini-documentaries. From the concept development, through body, interior and mechanical restoration, culminating in the final shakedown of Project Monaro at Holden’s the top-secret Lang Lang Proving Ground with Lowndesy himself behind the wheel.
How can you win? Holden is opening this promotion to both trade and retail customers in Australia and New Zealand. If you’re in the Automotive Trade, simply enter through your local Holden Trade Club website - www.holdentradeclub.com.au or www.holdentradeclub.co.nz. Then simply follow the prompts to enrol in the Project Monaro competition.