- Above: The Holden website as it appears now on September 20, 2020.

Holden website removes all mention of its vehicles

It's the iconic Australian company's latest step in its gradual shutdown after General Motors pulled the pin on the brand earlier this year.

Holden's customer-facing website has removed all mention of its final lineup of new cars ahead of the brand's complete closure by the end of 2020, marking the latest step in the iconically Aussie brand's gradual shutdown.

Aside from mentioning in a red banner at the top of the webpage that information regarding the Australian arrival of the C8 Chevrolet Corvette has moved to the new GM Speciality Vehicles website – General Motors' new Australian operation that will import the factory right-hook C8, along with continuing to convert left-hand drive GM vehicles to right-hand drive as Holden Special Vehicles previously did – any images or information regarding its final models now on run-out, including the likes of the Equinox SUV and Colorado ute, is nowhere to be seen.

Above: A screenshot from the Holden website in early August 2020 showing its final vehicle lineup. Some brand new examples of these vehicles still remain in what are now former Holden dealerships.

Above: A screenshot from the Holden website in early August 2020 showing its final vehicle lineup. Some brand new examples of these vehicles still remain in what are now former Holden dealerships.

Although as recently as just last month the Holden website was still advertising these models, the only hint there are any remaining examples in dealerships, as there currently still are in limited numbers, is relegated to the bottom of the page where a clearance sale is mentioned.

This move comes after the company announced last week that it had agreed to sell its Lang Lang Proving Ground to Vietnamese start-up VinFast, which had already set up an R&D centre in Port Melbourne that employed a number of former Holden workers.

It also comes at a time many Holden dealerships are having their signage removed ahead of the brand's total closure.

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Comments (20)

  • I’ll miss the crazy cars like the HSV Maloo! Nobody ever needed a performance Ute made from a normal performance car, Holden however made one.

      1 month ago
    • It is not only what is done but how it is done. When GM shuttered manufacturing facilities TV was full of commercials where young, pretty looking people of both sexes declared "Holden is here for the long run". Three years must be a long run....

      Read more
        1 month ago
    • I appreciate the world has changed however car manufacturers’ strategy should be longer than 3 years otherwise they’ll be just bringing up the rear. A real shame.

        1 month ago
  • You gotta hate GM

      1 month ago
  • GM “ Gross Mismanagement “

      1 month ago
  • It, essentially, shows us that the GM as of late - actually a lot of years - does not have a clue.

    Over years, the management has completely screwed a proud corporation.

    It's just a matter of time before GM completely vanishes.

    Accountants are not meant for running car corporations or any other company for that matter.

      1 month ago
    • You are right about bean counters running corporations, particularly GM. Remember Chevrolet Corvair? Car that is famous (or infamous) for "Being unsafe at any speed". Great, innovative design car, that needed anti-roll bar....

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        1 month ago
    • The Corvair Monza was also turbocharged, if I recall correctly. Very ahead of its time, and another stellar victim of GM's penny-pinching bean counters.

        1 month ago
  • To GM, Holden lives do not matter

      1 month ago

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