Holden website removes all mention of its vehicles
It's the iconic Australian company's latest step in its gradual shutdown after General Motors pulled the pin on the brand earlier this year.
Holden's customer-facing website has removed all mention of its final lineup of new cars ahead of the brand's complete closure by the end of 2020, marking the latest step in the iconically Aussie brand's gradual shutdown.
Aside from mentioning in a red banner at the top of the webpage that information regarding the Australian arrival of the C8 Chevrolet Corvette has moved to the new GM Speciality Vehicles website – General Motors' new Australian operation that will import the factory right-hook C8, along with continuing to convert left-hand drive GM vehicles to right-hand drive as Holden Special Vehicles previously did – any images or information regarding its final models now on run-out, including the likes of the Equinox SUV and Colorado ute, is nowhere to be seen.
Above: A screenshot from the Holden website in early August 2020 showing its final vehicle lineup. Some brand new examples of these vehicles still remain in what are now former Holden dealerships.
Although as recently as just last month the Holden website was still advertising these models, the only hint there are any remaining examples in dealerships, as there currently still are in limited numbers, is relegated to the bottom of the page where a clearance sale is mentioned.
This move comes after the company announced last week that it had agreed to sell its Lang Lang Proving Ground to Vietnamese start-up VinFast, which had already set up an R&D centre in Port Melbourne that employed a number of former Holden workers.
It also comes at a time many Holden dealerships are having their signage removed ahead of the brand's total closure.