Hot Wheels, Now In Non Fungible Token Form
RLC rarity not enough? Meet the one-offs of the Hot Wheels NFT Garage
Given Hot Wheels' wholehearted embrace of JDM and other contemporary car culture trends across its mainline, premium and Red Line Club offerings, it's not so surprising that the company is now offering non-fungible tokens of its cars for auction.
Mattel CGI video of the NFT Deora II
Three cars, to be exact. The Twin Mill, Deora II and (of course) the Bone Shaker. One icon of the brand's Redline Sweet 16, the others a nod to the 2000s that set the stage for what we see today.
Mattel CGI of the NFT Twin Mill
Starting bids on 22 June are just 99 cents, but with an entire week to drive prices up, suffice to say that's going to be far from the final bid. And there's another catch, all bids and payments must be made in Ethereum, so if you don't have a wallet for the cryptocurrency, you have until Tuesday to get one set up.
The NFT Bone Shaker
Mattel has stated to the New York Times that this is just the start of NFT offerings based on its brands, with president and CEO Michael Dickson saying that "We need to be on top of current conversations". Judging by the fact that I've bashed this out and you've read this far, looks like they have done just that.