How An Energy Drink Company became an F1 Racing Team

1w ago
100

This is the story of how Red Bull, a humble energy drink from Thailand, broke through market restrictions and a lack of investors and country borders, had a complete change in its target market, and became a household name in not only formula one but most of the world of extreme sports.

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Comments (1)

  • @tribe What's your thoughts on Red Bull's outside the box marketing strategy?

      8 days ago
1