How do you feel about this 1957 Chevy Elektromod?

Built by Chevy and Hot Rod Magazine

This year’s SEMA gave us a number of interesting vehicles, including Chevy’s ‘Beast’, a crazy off-roader built on the underpinnings of the Silverado and powered by a 6.2 L V8, the ‘Project X’, another crazy concept built by Chevy in partnership with Hot Rod Magazine, and a new Corvette.

The C8 was launched a couple of years ago and quickly became a best-seller, although I think I should point out that the supply chain-related issues that are plaguing the auto industry certainly helped fuel demand and the hype.

Apart from the new C8 Z06 model, I wanna talk about the Project X, based on a 1957 Chevrolet that Argus Publishing bought in 1965. It is owned by Hot Rod (part of the MotorTrend family) and they’ve now given it electric power (yup) with a new powertrain capable of 340 hp and 330 lb-ft, and a 400-volt, 30 kWh battery pack.

Chevy said the Hot Rod Project X is a bit of a pilot project, because they actually plan to develop a showroom-ready version of the same architecture of the same engine and battery and sell it to anyone who’s interested in drivetrain swaps.

Which brings me on to the million-dollar question - sorry I mean, billion-dollar question because # inflation. Is this is a sin or is it a great idea?

All jokes aside, replacing the ICE in a 1957 vehicle will certainly dilute some of its sentimental and spiritual value, no doubt, but it’ll also increase its life span, maybe, and it’ll certainly make it more usable in the real world. What do you think? Let me know in the comments below.

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Comments (57)

  • It would've been fine if this was some other 57 Chevy, but why the hell did they mess around with Project X?? For 50+ years, that car was a living legend in the sense that it was a guide for car enthusiasts to AFFORDABLY modify their cars using new parts as demonstrated in issues of Hot Rod magazine.

    The key word is affordability: Project X was the model of the working man's hot rod project and it gave people advice on what to do to their car next as time went on.

    This EV is stupid for two reasons:

    1. Electric swaps aren't affordable to the common man, so already the ethos of Project X is ruined.

    2. It's not what hot rod people want. This car was a good buddy to many in the hot rod world and its suddenly become obsolete to them - alienating its original fanbase.

    Go and watch Uncle Tony's Garage video on this subject because he really makes a valid point. Any 57 could've been used, but they stupidly chose Project X.

      1 month ago
  • It won't be a 1957 Chevvy anymore, will it? As I've said before, people who do this have no care for the cars they do it to.

      1 month ago
    • I would gladly bury my cars before they are electrified.

        1 month ago
    • You're not alone

        1 month ago
  • Nahh man, classic cars are about the noise to me. This ain't it

      1 month ago
  • Do I understand this correctly? Instead of taking a different 1957 Chevy and building an electric Project X, they took the EXISTING 1957 Chevy Project X, pulled out the iconic V8 drive train, and built an EV.

    That’s sacrilege! The owners of the Project X car are insulting the intelligence of all those petrol heads who read their magazines.

      1 month ago
  • NOOOO!!!! Hot Rod magazine has gone to the dark side.

      1 month ago
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