How f1 got/still gets around advertising banned tobacco brands
Cheeky ideas aren't only used for performance!
As an f1 team the thing that you need to keep running more than an engine is monneeyyy! And Tobacco companies were the one's that always had it! So as an F1 fan, you probably have seen loads of tobacco sponsors on cars ............or, have you?!
post the 80's many countries and broadcasting networks around the world started banning the advertisements of tobacco sponsors on the cars in motorsports, particularly in F1. But just ditching their valuable sponsors simply wasn't an option for the teams , so they had to work their way round these rules, which they did in quite clever ways!
Only advertising the logos without letters
Some teams simply got away with just removing the names of the brands and keeping just the logos or silhouettes of logos on their cars. Or painting something very similar to that of the original logo.
The BAR of Jenson Button with the Lucky Strike half copy logo. Silverstone 2003
Replaced lucky strike
Another version of a replaced lucky strike
The not quite hidden Camel logo on the lotus in Silverstone 1990
Some other ways were as follows
Williams replaced the space on jacques villeneuve's car with just a question mark for the people to have a guess which drew more attention
Other cars simply ran a blank space as a last resort
Some like Mclaren kept a part of the logo and put the drivers name instead like the West logo with Kimi in letters instead
The original WEST livery
The improvised driver names
Zakspeed simply covered the letters once and later just replaced the "WEST" logo with "EAST " in the 80's
Covered up WEST logo on the Zakspeed
hilarious idea of Replacing the "WEST" with "EAST"
Teams like Mclaren and Ferrari just stuck a barcode representing the brand on their cars.
Mclarens "MARLBORO" barcode
Ferrari's proper "MARLBORO " barcode
The famous (not so famous) MARLBORO barcode
Ferrari as in typical fashion denied the theory that it was related to marlboro and said this after scrapping the design."This decision was taken in order to remove all speculation concerning the so-called 'barcode' which was never intended to be a reference to a tobacco brand.
"By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations."
Just changing the name with similar looking words
This was a very clever one by Jordan multiple times, they were sponsored by BENSON AND HEDGES and had couple of ideas in their mind while keeping everything obvious.
The original BENSON & HEDGES
1- BITTEN HEROES
2- BUZZIN HORNETS this paired with a hornet decal sort of gained a cult following for the team
The cool BUZZIN HORNETS substitute
3- BITTEN & HISSES as snakey as it sounds it was paired with a cool snake decal all over the front of the car.
Bitten & Hisses with the snake livery
4- BE ON EDGE this was the least of their effort as they just erased some of the alphabets to form this message.
BE ON EDGE -Some top gear style work
Ferrari and Mission Winnow
it is a project by PMI "Philip Morris International " and is used as sponsor representation , if you go out to seek information about it , you will find a lot of gibberish and not ONE exact statement.
Ferrari got outright into trouble for using the logo in Europe and Australia so you might have seen this logo on and off at several occasions.
The 2020 Mclaren BAT "British American Tobacco" sponsorship
This is what the "A Better Tomorrow "sticker on the cars is supposedly based on. Mclaren says "it is not related with the tobacco side of BAT" and it promotes "potentially reduced risk products"
And it has since increased as the 2021 Mclaren Vuse special livery that they raced in the finale in Abu dhabi. As Vuse is owned by BAT but promotes products that are not tobacco dependent.
Abu dhabi special vuse livery
WHO, EU and AUSTRALIA have outright banned any type of similar advertisements.
*this post does not promote smoking etc , do not smoke tobacco , smoke something/someone else ,a salmon maybe ! but they do contain mercury and lead which is totally fine! we highly promote smoking tyres only! "WHO"highly recommends the product below!
there was one exception though!
BBC banned the broadcasting of some the '76 season because of the brand sponsor on Surtees' team because it was deemed inappropriate for public viewing! Although Surtees did not back off, BBC backed their decision slowly.