How important is noise when watching motorsport?
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Formula E has gotten off to a cracking start in its fifth season, gaining a bunch of new fans who are now attracted to the intense, action-packed electric racing.
Audi's latest advert takes aim at those people who complain about the lack of noise from the series. But with the screaming electric motors, screeching tyres and the crash of bodywork as things get more and more intense throughout the race, we reckon you won't be wanting for an internal combustion soundtrack much longer.
Check out the clever advert below: