How important is noise when watching motorsport?

Audi's latest advert asks the question of whether we need big, rampaging engines to keep motorsport exciting

2y ago

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Formula E has gotten off to a cracking start in its fifth season, gaining a bunch of new fans who are now attracted to the intense, action-packed electric racing.

Audi's latest advert takes aim at those people who complain about the lack of noise from the series. But with the screaming electric motors, screeching tyres and the crash of bodywork as things get more and more intense throughout the race, we reckon you won't be wanting for an internal combustion soundtrack much longer.

Check out the clever advert below:

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Comments (13)

  • Noise is EVERYTHING.

    So yes, it is important.

      2 years ago
  • If I want to hear people I’ll go to a soccer game....

      2 years ago
  • I drove my very first electric car this autumn, a midsize bus.

    Yeah, I'm a bus driver.

    The problem became so clear that the bus had so many noises, clicks and beeps and drags, that I began to miss the motor sounds

      2 years ago
  • Noise is important

      2 years ago
  • Noise is a must

      2 years ago