How to Buy a Car at Rock Bottom Prices without Negotiating
Before I start my article I want to apologize. I have not posted in a while due to a flood in my bedroom and a trip to New Orleans. During my time off I found myself helping a friend look for a lease. They were working with a few local dealers but were not finding the price they wanted. I felt obliged to help and started looking for deals online. Within 30 minutes I found the car they wanted at exactly the price they wanted. They ended up leasing that car the same day.
I am telling you this story because I used to work as an online sales representative at a dealership. Online sales are the industry's worst kept secret that nobody takes advantage of. I wanted to take the time to write this article to let you know how to save thousands on your next purchase without negotiating with anybody. Lets take a look at the following example:
Lets say that we have been shopping for Fiesta ST's and finally found one that is painted the same color as a traffic cone! Perfect! Lets go check it out!
As much as I would love to drive around in a turbocharged pumpkin there is one step that we need to take first. Do you see the button on the right that says "GET E-PRICE"? Yeah, we need to fill that out. When you fill this out one of two things are going to happen: 1) You will be texted/emailed within 10 minutes with a price or 2) The "online price" will populate automatically. So just clicking that button gains you access to the dealership's best price for the car you are interested in. Here's why.
The internet has shifted a lot of the power from the sellers to the consuming public, especially in the automotive industry. A customer that online shops can find all of the inventory they want from all of the dealerships in their area with a few clicks of a button. Now these customers can also communicate with dealers and negotiate prices with them without leaving their homes. This incentives dealers to reply with their best price as soon as possible to entice potential customers to come in and close the deal.
Now I have spoken to a few people who have been shopping for cars and I asked them if they have taken advantage of this option. I am usually told that it was not because they were either completely unaware of this option, thought it was a scam, or thought that they could negotiate a better price.
If anything, online shopping gets you a better price and protects you as a customer. It is extremely difficult for a dealership to not accept a price that they offered online as they usually send the customer an email with the stock number, VIN, and offer attached. In cases when this is not an option always screenshot and print out your offer to show the dealership.
It is also very hard to negotiate past the online price. Dealerships will almost always reply with the best price possible as they know their competition is doing the same exact thing to attract sales. Customers will go to the dealership that offers them the best price online, and dealerships do not like missing out on any deals.
So the next time you are in the market for a new car please keep the online price in mind. Be smart, make a couple of clicks and save thousands.