How to increase your chances of getting accepted into DT's Creators Programme
You too can join a group of talented upcoming automotive journalists.
DISCLAIMER: Hi, my name is Pat. I'm not a professional journalist. I've been working for DriveTribe since 2017. I get this question that titles this article multiple times every single day via dm, e-mail, instagram, smoke signals, etc so I thought I should share some tips based on my personal experience managing this community and product for the past 3 years.
So, I hear you want publish your pieces on DriveTribe.
The good news is that you can. Anyone can write on DriveTribe - which is what makes this platform beautiful. My crystal ball tells me you want more than just to write here: you want promotions, you want to see your article on the homepage, you want to join our group of elite writers, and - if my crystal ball is correct - you want to be noticed by senpai James May. Yes, I know it all.
To write on DriveTribe you need to use Studio, our publishing tool. It's is only available in desktop devices, such as your computer or laptop.
This is how studio looks like. Click on the red button at the top corner to create articles, quizzes, polls, and much more.
"Yes, I want to join DriveTribe's Creators Programme!"
DriveTribe's CP is focused on editorial-style writing. That doesn't mean only news and it definitely does not mean boring. If you have no idea of what that looks like, open a new tab and go read. Read homepage articles, read the news everyday. Reading will make you a better writer.
"Ok, but how does that help me?"
By taking a look at the homepage you'll see the platform's tone and style. Take 10 minutes of your time to analyse what others are doing and use your research to format your content.
"That sounds like a lot of work. Can you explain it in simple words?"
Being a creator is a lot of work and ever-changing. What works today might not work tomorrow. You need to be ready to adapt, experiment, and listen to feedback without taking it personally.
Let's get to work! Here are 3 critical mistakes applicants make:
1 - POOR HEADLINES
As I mentioned earlier in this article, DriveTribe's homepage and verticals tend to have an editorial-feel, so it's crucial to write headlines that are descriptive but also clicky. A headline such as "Bentley configurator is the best!" is not very appealing to a reader. You're strongly affirming something instead of inviting the reader to click on your article and agree/disagree with you.
If you want to grow as a creator, you need to leave room for people to agree AND disagree with your topic, as that generates an opportunity for you to interact with your reader and, consequently, gain their trust (if you play your cards right).
Before posting your article, try writing 10 different headlines and see which one would get people "bothered/curious" about it. Even something as simple as "Prove me wrong: Bentley's configurator beats all" could get people talking. Once again: I'm not a journalist, this might not be the best headline. I'm just trying to show you the difference in what a reader would feel reading your original headline versus an engaging headline.
Also, never add a full stop or an exclamation point to the end of your headline! Never! They end the subject/conversation! That's something we don't want! Period.
(See what I did there?)
This headline gets everyone wondering how the dealership stepped in. Great job, Patrick Jackson!
2 - "STOLEN" IMAGES
Crediting images you find on the internet is not enough. Always use copyright-free or press pictures. If a copyright holder files a complaint, your article will be taken down by DriveTribe and you'll likely be banned from the Creators Programme (when you're in it). Start the good habits now.
You can also post your own images, as does Jonathan Yarden, one of our top creators.
3 - COPY
When it comes to copy, your grammar must be as close to impeccable as possible. Keep in mind that articles that are promoted need to follow editorial style. Avoid using exclamation points! Same for ellipsis... They are too casual! Poor punctuation makes you look like an amateur instead of an upcoming creator... !!! .... !!! Don't.
It's ok to show your personality in your writing, but make sure that your "its and it's" are in the right place. Triple check that you're spelling a brand's name correctly. If you want to be an automotive journalist you need to know how to write Porsche, MINI, BMW, etc. You also need to know the difference between Porsche's and Porsches.
One last thing about copy: try not to write start your sentences with "And" and "But". You'll rarely see a respected journalist doing it.
"Can you read my piece and give me feedback?"
I can, but I will likely not. That's not because I'm a terrible human being, although some would agree with that statement. I can't read all your articles because I spend my time looking for bugs and doing other techie things.
The best person to review your content is our Community Manager John Coleman. Send him a polite DM with a link to your article and your questions. Keep in mind John is highly sought-after for his editing skills and bedside manners, so if he doesn't reply within a day or so, be patient and proofread the piece you sent a few more times while you wait.
John is also part of the team that evaluates new applicants. Do I need to say anything else? ;)
"Ok, I feel ready to apply!"
Applicants are processed every month - with rare delays. If you have any other questions, please leave a comment below or DM John Coleman. Click below to submit an application: