How to Resurrect an American Icon

American Flat Track CEO Michael Lock and I discussed this, F1's U.S Challenges and much more.

On the Kerbs with me this week is Michael Lock. He's previously been the COO of Lamborghini North America and has worked for both Ducati and Triumph before then. Now he's helping to revolutionize American Flat Track Racing. We talked about all this and more, including the biggest lesson he's learned for success, why F1 struggles to succeed in the U.S and much more. I hope you enjoy our conversation.

What did you think of our conversation? Let me know in the comments below.

Join In

Comments (2)

  • Have to be honest when I first saw the length of this interview I thought 'sod that, I'm not going to listen to the whole thing' but, based on many of your previous interviews thought I would give it a go - I'm glad I did, this guy has led an interesting life both in Motorsport and before and has some interesting insights across a range of sports - well worth a listen..

      4 months ago
    • Glad you gave it a listen, Michael was a treasure trove of knowledge and great to talk to about both AFT and F1. 🙌

        4 months ago
2