If somebody had told you that the Hummer brand would have been revived as an electric pickup, it would be featured in a Super Bowl commercial, and Lebron James would be involved, you'd slap them right across the face and laugh. But here's the thing: that's exactly what's happening.
The first, and, perhaps, most important aspect of the Hummer revival is that Hummer won't be revived as its own brand, but as a model name. While this may be disappointing, there are even more bizarre details. Firstly, the brand GM chose to revive the Hummer name with: GMC. But it gets even more bizarre, as the Hummer model will be an all-electric vehicle. Now if you find it ironic that the brand that is infamous for producing gas-guzzling trucks and SUVs, then you're right, it is very ironic. However, there are some rational decisions made by GM. One of which is that the new Hummer model will be a pickup. This makes sense, as the Hummer is remembered as a big, beefy, tough vehicle, and I think a pickup will match the Hummer's tough appearance.
GM also made a bold and smart choice on where to debut the GMC Hummer pickup. They went BIG. The Hummer is set to make it's debut by airing a commercial on one of the biggest nights in America: the Super Bowl. But that wasn't big enough for GM. Now if you're wondering how to top a Super Bowl commercial, here's how: you get the biggest name in basketball, Lebron James, to star in the commercial. Now that's just plain massive.
Obviously, this will be one of the most controversial decisions to come out of 2020 if this happens, but that's only if this happens. The report, as seen on the Washington Post, mentions that people familiar with the matter, say all of this is happening, but GM hasn't come out and confirmed the revival yet. But going under the assumption that Hummer will be revived as an electric pickup model, are you excited? Or do you think this is the biggest automotive mistake of the year? Let me know in the comments and by voting in the poll.