- ​Hyundai

H​yundai are probably quite happy Ford and GM have stopped making cars

W​ith SUVs on the rise Hyundai remain one of the only low cost sedan manufacturers left

40w ago

25.1K

L​et's face it SUVs are a big thing. Because, somehow automakers have managed to convince millions of people that their bulbous shaped mommy-mobiles are a worthy purchase. S​UVs, especially in America are popular, insanely popular. Roughly 47% of all new vehicles sold in the United States are SUVs, and that number is projected to reach 84% by the end of 2022.

As a result of all this many automakers have begun shifting their focus away from sedans and towards SUVs. However, some automakers like Ford and GM have decided that they should stop selling cars altogether.

But wait!

F​ord

F​ord

A​ new study shows that nowadays when people think of buying a car they increasingly don't think of Detroit automakers. Because in limiting their model range Ford and GM have inadvertently decreased brand awareness. In my opinion this will be looked back upon as one of the most shortsighted decisions in automotive history.

F​rom the Detroit News :

"Some 42% of Ford Focus and Chevy Cruze compact car owners have stayed in the compact car segment with a significant percentage buying competitors’ vehicles, according to an industry study by Edmunds that finds a deterioration of market share for the Detroit makes, and a decline in brand loyalty."

The same articles goes on to say that this may be advantageous to Hyundai because “There are 6.5 million car owners who do not have a successor sedan for them from their manufacturer. Forty-four percent of those say they want a sedan, so if you look at the raw numbers, there are still a lot of buyers out here,” Hyundai Vice President of Product Planning Mike O’Brien said at a media test of the new Sonata in Phoenix.

A​s a reult of all this Hyundai has established itself as one of the few entry-level automakers to provide cheap, reliable, and economic sedans. And with many Americans still wanting sedans Hyundai will soon become the go-to option for many buyers.

S​UVs may soon be gone

F​ord

F​ord

T​hat's right, automakers like GM and Ford are banking on the long-term popularity of compact crossover SUVs, however, that market cannot go on forever. The US has always had periods of extreme growth in the family vehicle segment, with it shifting from station wagons, to minivans, to sedans, and now SUVs.

S​ee, the issue is that for one reason or another consumers fell out of love with their segment of choice. And with the current SUV craze pushing on 15 years you have to ask, when will all this come to an end? Whether it be an economic crisis, or the stigma of the SUV will finally take hold. And when it does GM and Ford will be kicking themselves whilst figuring out how much it will cost to start producing cars again.

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Comments (44)

  • But you still have to tell people you own a Hyundai.

    I’ll give you. In the last 10 years they have become a genuinely good auto maker.

    But tell people you bought a Hyundai and they are gonna think your a cheap accountant

      9 months ago
    • Great looking car, well made and equipped. Like telling people in the early 80’s you bought a Honda or Toyota. Who’s laughing now?

        9 months ago
    • I’m alright with being thought of as a cheap accountant. Someone who drives 80-100 miles a day round trip for work. It’s logical to burn out a cheap sedan than some gas hog. I save that for the weekend and fam time. To be honest as well, when I...

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        9 months ago
  • Shouldn’t it be “Hyundai IS probably ...” in the title, because Hyundai ARE probably ... is grammatically incorrect

      9 months ago
    • Here i thought I was the only individual who corrects other grammatical misadventures. My wife hates me.

        9 months ago
  • Hyundai and Kia have really stepped up their game, I'd say the Telluride is a rival for the X5 at least, but the only probpem is you have to tell people you own a Kia.

      9 months ago
  • Well it’s not just good news for Hyundai though. It’s also good for Japanese automakers who have been dominating the segment for decades now. I still think the big 3 have made the right decision (for now) to stop making sedans in North America because they have never been as good as their Japanese rivals. The big 3 have always seemed to do better with bigger vehicles anyway.

      9 months ago
    • I generally agree with your point, though not entirely.

      As an American educated automotive engineer, my observation is most American automotive engineers are “car guys”. Look at American cars until the 70s you see most were very...

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        8 months ago
    • My summary being, US alternatives to basic transportation was a failure from the beginning. We should have responded to foreign competition by getting better and more efficient at what we were already good at.

        8 months ago
  • Sooner rather than later, but even small cars are big now

      9 months ago
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