Hyundai launches new Ioniq sub-brand dedicated to EVs
Following in the footsteps of Genesis, Hyundai has spun another of its model lines off into its own dedicated brand.
Hyundai has announced the creation of a new sub-brand dedicated to battery electric vehicles, Ioniq, as it looks to further its position as a leader within the mainstream EV market.
Similarly to how Hyundai’s Genesis luxury sub-brand inherited its name from a previously Hyundai-badged model, the Ioniq marque – a name which is a fusion of the words ‘ion’ and ‘unique’ – takes its name from the Hyundai Ioniq electrified fastback range, which is offered in hybrid, plug-in hybrid, and pure-electric variants.
However, the existing Ioniq range is not set to be re-launched and housed within the new Ioniq sub-brand – instead, the company is poised to introduce three all-new models to launch its new marque.
Set to be rolled-out over the course of the coming four years, the Ioniq range will all be built upon the company’s E-GMP model architecture that is set to offer fast-charging capbility, plentiful driving range, and allow models to feature an interior designed to be a “smart living space,” with features such as highly adjustable seats, extensive wireless connectivity, and a glovebox designed as drawers.
Set to launch in 2021 as the new brand’s introductory model is the Ioniq 5, which is a CUV based off the Hyundai 45 concept car first shown at 2019 Frankfurt International Motor Show.
Following this will be the Ioniq 6 in 2022, a sedan which draws its inspiration from the Hyundai Prophecy concept car, and the Ioniq 7 large SUV in 2024.
The creation of the new electric sub-brand comes following Hyundai’s recent announcement of its ‘Strategy 2025’ aim to sell one million battery electric vehicles and take a 10 percent share in the EV market by 2025.
As part of the revealing of the Ioniq sub-brand, Hyundai also staged a publicity stunt by turning the typically busy London Eye into the Ioniq brand’s ‘Q’ logo while the famed attraction is closed due to COVID-19 restrictions.
The Ioniq brand and its new, unique lineup is set to be rolled out from 2021 onwards, although it’s currently unclear which markets it will launch into.
This article originally appeared on drivesection.com on August 10, 2020.