Hyundai have been one of the top performing car makers for the last 10-15 years. In the last 20 years, they have done a complete 180 from budget brand to major player in almost every market from cheap to luxury (see: Genesis).

Part of the reason for their recent successes is banking big on emerging technology. Hyundai has been slowly getting better and better in their tech offerings and are now making huge pushes into the EV and autonomy sectors.

Recent reports are saying that Hyundai will be investing more than $35 billion into autonomy and emerging tech, cementing their commitment to a potentially cleaner future.

From Autoblog:

"The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv.

South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030."

So this is a global push, but the US is a huge part of this puzzle for Hyundai. Come to think of it, there are few other companies making such huge strides the same way Hyundai is.

Now if I can only convince them to make that GT4 Stinger concept...

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