I'm a fan of rap music. I'm not gonna make up any excuses or try and conceal it because it is what it is. Now the original Phantom was introduced in 1925 and if you'd told Charles Rolls and Henry Royce that about a hundred years later their flagship car would be driven by rappers all over the world, they'd have probably punched you in the nose but here we are, in 2019, and the Phantom has undoubtedly become a rappers' and footballers' favourite. However, that doesn't change the fact that it is a phenomenal car.

This particular one-off RED Phantom has been built by Rolls-Royce, in partnership with contemporary artist Mickalene Thomas, to celebrate the brand's 115th anniversary and also for a great cause. The House of Rolls-Royce built it to help RED (hence the name), a global charity seeking to raise awareness and private funding to fight AIDS, and it is going to unveil it today at the One Thousand Museum in Miami. The RED Phantom is set to be sold at auction with RM Sotheby’s in New York City.

The Phantom is painted in Crystal and Magma Red and it is going be decorated by Thomas who's going to design a custom wrap for the vehicle. Inside you'll find Bespoke leather in Brilliant Arctic White with Mugello Red Headliner. The instrument panel is finished in Red Regatta Sails.

Nothing's changed in the engine compartment. This RED one-off is powered by the same mythological 6.75 L twin-turbocharged V12 found in any other Phantom VIII, producing 563 hp and 664 torques, coupled with an 8-speed automatic. The top speed is electronically limited at 155 mph and the 0-60 time, not particularly relevant in a car of this sort, is 5.3 seconds.

The standard wheelbase Phantom VIII starts at around $450,000 in the US and £368,000 in the UK but this is A, a one-off and B, sold for a good cause, and that means you can reasonably expect a much higher final price.

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