They are a sports car brand.
"In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself" - Ferdinand Porsche
It is NOT confusing (directed mostly to journalists). The people want a sports car so Porsche asks what kind. And then, they build it. Simple.
The people wanted the thrills without the spills - so what does Porsche do - they build the 911 Carrera T. Take the cheapest version, strip it out and make it more fun. I mean come on! How simple is that.
So perfect an idea it makes me want one. Only a few obstacles with that...