I was lucky enough to be able to see the new Lucid Air today in Westfield Century City in Los Angeles. Learned a lot about this cool new EV! Base model (pure) starts at around $72k and the high performance one starts at around $138k. There is a ‘dream edition’ one that’s just over $160k. Production will begin in the USA, followed by the Middle East (I believe Saudi Arabia) and potentially the UK and Europe. You have the choice of colours: black, white, grey, silver, gold and this lovely deep wine red below! The base model’s range is around 400 miles per charge and the performance / dream editions are just over 500 miles per charge.