‘Icons of Porsche’ rocks Dubai
Gulf coast festival welcomes over 1,000 classic and modern Porsche cars
Dubai’s fashionable Design District played host last month to the maiden staging of ‘Icons of Porsche’, a weekend-long festival celebrating Porsche past and present. With over 7,000 guests and more than 1,000 cars in attendance, the event made history as one of the biggest public gatherings held by an automotive manufacturer in the Middle East.
Enthusiasts, owners and families flocked to the two-day exhibition that celebrated the cars, art and culture of Porsche, bringing communities together over their shared passion for the brand. Not only was ‘Icons of Porsche’ the largest gathering of cars from the Museum outside of Germany this year, it was also the only international venue to display the visionary design studies from the Porsche Unseen series.
The celebration featured art from the likes of Chris Labrooy, live entertainment, musical performances, food vendors such as the Porsche infused DRVN Coffee and presentations on stage by Grant Larson, Director Special Projects & Style at Porsche AG, Achim Stejskal, Director Porsche Museum, and several well-known car collectors. Hundreds of classic car owners from across the UAE, Bahrain, Kuwait, Saudi Arabia, Lebanon and Oman made the journey to Dubai, and many participated in parades featuring rare and customised cars.
This was Larson’s first visit to the Middle East, and one that left a deep impression on the legendary designer: “I have been overwhelmed by the interest and enthusiasm in our brand and products in this region. I think the guests truly appreciated that this was not another motor show or product display, but simply a space for them to have a good time, connect with each other and learn more about the brand’s heritage first-hand.”
“We know that the region is home to a variety of rare and unique classic Porsches,” added Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East, “and we wanted to bring them together with the local community in an event focused on car culture in a family-friendly environment. Our dreams were big and so were our plans but the outcome has astonished us all and we plan to make this an annual event moving forward.”