If you do it - Stop Comparing Audi and BMW
Audi and BMW may well be both German and from Bavaria, but the comparing the two brands isn't quite right...
WHY DO PEOPLE DO IT?
It's simple. Audi are German. So are BMW. They're both from Bavaria and they both make similar types of cars. Those are understandable reasons as to why people, including myself, have compared these two companies. But here's the thing, it's not really a fair comparison. I mean, technically you can compare anything with anything else. But Audi and BMW are two rather different beasts.
SO, HOW ARE THEY DIFFERENT?
Audi are a subsidiary of VW. A very successful subsidiary, but a subsidiary all the same. Audi exists merely as a part of the VW commercial empire. BMW, on the other hand is its own massive company. BMW is owned not by VW or anything, they are owned by the BMW Group which in a way, makes them an independent brand. I'm not going to get into the specifics because it's very complicated but basically BMW is not anywhere the same as Audi.
A better comparison would be BMW and Mercedes-Benz, or even BMW and VW. Or, Audi could be compared with another subsidiary of VW such as SEAT, Skoda or even Porsche.
Both companies are similar, yes. But from a strictly business based point of view, they're very different and therefore a comparison doesn't really make much sense.