- S​ony

I​n a surprising twist Sony unveils its Vision-S concept car at CES

A​dd Sony to the list of new car manufacturers

1y ago

N​owadays it seems like everyone and their uncle is setting up a new electric car company. Almost every month we hear of some new 'Tesla-killing' revolutionary electric concept car, which will supposedly change the world. However, Sony's latest announcement certainly tops the charts.

Announced earlier today at the annual CES (Consumer Electronics Show), Sony – best known for the Walkman music player, and the PlayStation gaming console – has decided to get into the electric car game.

M​eant to showcase the Japanese company's ability to innovate, the new car has been developed in collaboration with several big names such as Nvidia, Continental, Bosch, ZF, and Qualcomm. The all-electric sedan is also said to be equipped with an array of 33 sensors to aid with autonomous driving.

T​he Tokyo-based company hasn't mentioned too much when it comes to the car's powertrain. However, Sony have said that it will be equipped with a set of two electric motors pushing out just under 270 horsepower, which enables the big sedan to do the 0-60 mph hop in just 4.8 seconds, on its way to a top speed of 149 mph.

The interior seems nicely styled with obvious influence coming from the likes of Volvo, and the new "Honda e" electric commuter car. Like many new concept cars the Sony is fitted with cameras instead of rear view mirrors. Sony goes on to say that the Vision-S has been equipped with something called, "360 Reality Audio" supposedly providing a vastly superior sound experience from the speakers, including those embedded into the seats.

H​owever, before you get all excited the company has not announced any real plans to put this car into production, and with mounting competition it's easy to see why. The automotive sector is notoriously tricky to newcomers, and a firm like Sony may want to take some time to develop a viable go-to market strategy. Especially in places like the U.S. where consumers are spoilt for choice when it comes to new electric cars, with Tesla's Model 3 and Model S sedans leading the way.


Think Sony should stick to consumer electronics rather than meddle in the world of cars? When we’re not driving cars we love nothing better than blocking out our colleagues with our Sony WH-1000MX3 noise-cancelling headphones. Sony isn’t even paying us to say this – they’re just great, and you can grab yours here.

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