Infamous Atlantic/Atlantis blue E92 M3 sells for $68,500 on BaT
The rejected M3 from the Internet fiasco sells for big money
I remember this story like it was yesterday. Back in 2013, a BMW M3 forum poster detailed their unfortunate mishap with their BMW Individual order on a new E92 M3. This person had ordered a new BMW M3 to their exact specifications: Atlantis Blue paint, piano black interior trim, and a custom interior with contrasting stitching. They even planned a European delivery, picking up their new car right from the factory, a lap around the Nurburgring, then have it shipped back home to the States. Not to mention, the order cost the individual around $80,000.
Upon arrival, the buyer noticed the paint color of the car was not exactly as they had specified. The car was blue, but off by a few shades, painted in Atlantic Blue, not Atlantis. BMW at first offered to repaint the car, but the buyer refused since that really wasn't what they paid for. BMW agreed to build the buyer a brand new M3, but they stated they would not be able to source the custom interior for eight weeks. The kicker was that BMW was ending production of the E92 in just six short weeks. They proposed just swapping the custom interior from the Atlantic Blue M3 into the new car. Again the buyer refused, stating that the integrity of the car would be compromised, and again it wasn't what they paid for.
The story spread like wildfire all over the place. The Internet was almost immediately divided down the middle on this issue. Tons of armchair enthusiasts came out of the woodwork to claim the buyer was being a whiny, rich, baby about the whole ordeal and should compromise. The interior would have been swapped at the factory, after all, and they couldn't see eye-to-eye with the buyer's "integrity" case. Others came to the buyer's side, stating BMW owes them the car they ordered. Imagine saving up to buy your dream car, specified to your tastes, then flying across the globe to see your car roll off the assembly line, only to be told "oops, sorry! Here are your keys". I, myself probably would have met BMW somewhere in the middle, but I can certainly understand where the buyer was coming from.
Ultimately, BMW built the buyer a brand new car to their custom spec, and they drove off into the sunset a happy BMW fan. The car painted in Atlantic Blue, was shipped to California and sold on a BMW lot. It turned up on Bring a Trailer earlier this week, with only 21k miles on its odometer. It just sold today for a staggering $68,500, the highest selling price for any E92 M3 on BaT!
Ironically, the custom interior that caused such a hang-up with the original order was replaced with straight black upholstery. The car has also had its hood, and front and rear bumper covers repainted for cosmetic purposes; so much for the "integrity" argument. Finally, the end-all-be-all trump card in this Internet cult sensation, of what will forever live in infamy as the Atlanitic/Atlantis ordeal, is that the Atlantis Blue BMW was actually also auctioned off on Bring a Trailer a couple years ago... for $2,000 less!