Infiniti to stop selling cars in Europe by 2020
Infiniti has announced its departure from Western Europe due to Nissan's premium cars not doing that well.
Production of the Q30 and QX30 will end this year in July in the UK. Infiniti will finish all European production from early 2020. This tactical move is part of a wider global reconstruction plan for the company where they aim to focus on North America and China while still continuing its smaller operations in Eastern Europe, the Middle East, and Asia.
This move is also due to automotive manufacturers not being able to afford the technologies to comply with the new European emission rules. Like all other car companies, Infiniti will have to spend a lot of money in EV cars in order to reduce its emissions, which must stand at an average of 95g/km of CO2 in Europe as of next year.
So, with these high research and development prices coming in, it just isn't worth it for companies such as Infiniti who aren't relying too much on European sales.
Stopping sales of the Q30 and QX30 won't put a huge dent in Europe as they aren't the best selling anyway, it just means we won;'t see any new Infiniti's popping up in Western Europe.
The UK factory is in Sunderland and have around 250 people working on production, out of a total of around 7000. Nissan is hoping to reposition Infiniti staff as much as possible across Europe.
Infiniti dealers will stay open until early next year to allow for a smooth transition, and will also ensure its customers will be looked after for future servicing warranty, aftersales and recalls.
Infiniti first appeared in the UK in 2008, meaning they only lasted 11 years here, but that's just how it is.