Infiniti's F1 inspired twin-turbocharged V6 Project Black S is dead

Bad news

In 2018, Infiniti teamed up with Renault F1 to create the Project Black S Prototype, probably the coolest car to ever sport the Infiniti badge. Based on the Q60 Coupe, the Black S is powered by a twin-turbocharged V6 paired with a dual-hybrid KERS-like unit, inspired by the same system that the old Renault Sport Formula One Team used. We all knew a production version was unlikely but now it's officially not gonna happen as the company's new boss confirms the Black S project is cancelled.

The Black S is a sports coupe with a 563-hp, 350 lb-ft engine, which makes it a potential rival for the BMW M5 or Audi RS5 and according to Kyle Bazemore, head of PR, and Ed Lennon, Chairman of Infiniti Dealer Advisory Board, luxury/sports coupes are not what the brand needs.

"The concept continues to inspire us [but] in today's market, a premium Japanese performance coupe has to be very low volume," Lennon said. "We're not really in the racing business and anything that Infiniti produces, we want it to be a volume product".

It's fair to say that Infiniti has seen better days and now more than ever, they have to prioritize profitability and financial solidity. Launched in 1989 as Nissan's luxury division for the domestic market and North America, Infiniti's performance over the last few years hasn't been stellar, and the brand has recently withdrawn from the European and Australian market to focus on North America and China.

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Comments (9)

  • Infiniti had so much potential.....

      1 month ago
  • Ack, first the Eau Rouge now this one....

      1 month ago
  • Aw come on

      1 month ago
  • It really terrifies me that a company thinks it’s not ok to make a flagship bespoke model for their brand but it’s ok for them to rebadged and outdated Nissans that are only appealing because they were cheap.

      1 month ago
  • No loss to the automotive industry. There’s still the JDM Nissan Skyline 400R.

      1 month ago