Introducing the "zero-impact" Mercedes-Benz Vision AVTR

As seen at this year's CES in Las Vegas

Mercedes-Benz unveiled a spectacular concept car at the Consumer Electronics Show (CES) in Las Vegas. It's called the Vision AVTR and it is a design and engineering exercise, as ever, showcasing the company's vision for tomorrow.

Mercedes boss Ola Källenius took the stage at Park Theater of Metro-Goldwyn-Mayer (MGM) along with Academy Award-winning Hollywood director James Cameron. This is because the AVTR was actually built by Mercedes-Benz in partnership with Avatar Films.

The car is powered by, and I'm quoting, "organic batteries" made from recyclable materials. The material is made with graphene-based cells and no metals because Mercedes thinks there's no point in making EVs unless the batteries are fossil-free as well. That's a good point. It is also an extremely expensive point to make but even though this is going to take some time, Mercedes wants to prove that "zero impact" cars can be indeed be made.

Play video

In my opinion, this is one of the most striking concepts ever made. It definitely feels like there might be too much going on, it sort of works. The wheels are amazing. I like the interior, too. Inside, you'll find interior that looks like it's been carved out of a block of material from Mars. It is also full of gimmicks. There's an option that allows you recreate the fictional world of Pandora from AVATAR in the cabin.

The seats are made from vegan Dinamica leather, both the name and the material are patented and copyrighted, which is an organic fibre can be recycled. The floor is made from a particular type of wood called Karuun (also copyrighted).

The AVTR (the name stands for Advanced Vehicle Transformation and also "Avatar") also features something called "crab movement", the car can be moved sideways, in both directions, by about 30 degrees. Which is weird.

Join In

Comments (11)