In 2017, Aston Martin confirmed that an electric version of the Rapide would go into production before the end of 2019. Well, our New Year hangovers have worn off and there still is no electric Aston Martin model in production.
According to AutoCar, this is because the project has been scrapped. Or the idea of putting the model into production has been scrapped anyway. In fact, the British motoring magazine has been told by “a source close to the firm” that Rapide E wil be going back to concept form and will be used to develop electric technology for future models.
Over the past couple of months, the Gaydon-based luxury brand has been looking for new investment with rumoured talks taking place with Canadian billionaire Lawrence Stroll. Although not much has been made of these claims, perhaps there’s more to Aston’s problems than we all initially thought.
In fact, the company’s CEO, Andy Palmer has dubbed the 2019 financial year as “very disappointing” as shares dropped to a record low of less than £4.
Its decision to pull the plug on the Rapide E may be in order to focus on the DBX SUV that, arguably, will appeal to a wider audience. Hopefully, this will be the saviour of one of the UK’s most infamous companies, let alone motoring brands.