Is Hyundai making an all electric Integrale?
Once one of the most popular and now iconic brands is on its last leg. No, seriously, only one model only offered for Italian market. Little Ypsilon can not live up to Deltas pedigree, but what if Hyndai can fix that?
So many of automotive journalists have noticed it so why not dissect it a bit more. Hyundais concept 45 and soon to be production model is undoubtfully reminiscing Lancias Delta Integrale in more than one design aspects and cues. Yes, Hyundai ( probably going to be named "5" and under Hyundais newest sub-brand "Ioniq" ) is to be some sort of SUV-ish type with electric motor in propulsion and not Italian. Yet, design language is like difference between American-English and British-English......or Australian-English, well you do catch my drift here.
45 years ago, Italdesign and Giorgetto Giugiaro styled the Hyundais Pony.
It is not coincidence that Delta and future 45 lookalike. Both original Delta and 45's predecessor Pony were styled by one of the ( if not ) the best styling studios in the world italdesign and awarded car designer of the century, Giorgetto Giugiaro. And as far as automotive world goes, once something is penned right, it is something that will be reincarnated in every other creation one makes. Just look at the Porsche 911.
How can this boxy design still attract buyers and win their hearts just like once won worlds rally championships?
I do not know how many times have I and millions other car enthusiasts grasped to see the day when Lancia is going to get back on its feet and announce next Delta Integrale. With the latest FCA and PSA merger and global pandemic in place, those enthusiast dreams are more unobtainable than ever before. Car manufacturers are shifting to more profitable and eco friendly EV's and SUV's, sharing platforms and reducing cost and R&D expenses. And to create a vehicle that would rightfully succeed the Integrale would be something like Nissan had to go trough with creating R35 GTR. And that very car would have to be what Lancia is competing against, not really some hot German hatch. Well, maybe A45S or new RS3.
So, back to Hyundai. Can it actually make me and many other Delta fans pull the plunger and just cash out for the upcoming 45 electric SUV? Will that car actually provide enough enjoyment in driving and give us the yet unmatchable feel behind the wheel that once Delta Integrale could give its drivers? Surely not a rally stage car but can it cope with rally like roads of todays big city? That it could and should. And that might just be what Hyundai is aiming at. A millennials Integrale. Not integrating all wheel drive and winning races but integrating your electronic devices and navigating roads of modern metropolis to win in a next Pokemon chasing game. Lets se what happens here.