Is Mach-E a Mustang? What do hard core fans think? Answer the poll and comment!
What is a mustang?
What does it mean to you? Is it the growl of the engine, the edgy look that unquestionably says Mustang, the vibration behind the wheel, the smell of the unbridled power as it revs, the exhilaration of being in the driver's seat? The 2020 Mustang Shelby GT500 is the epitome of the brand. It forces you to pay attention when you stomp on the gas pedal. This is a Mustang!
The Launch Party
Last night, the American Ford Mustang muscle car producer launched their newest member to the family, the Mustang Mach-E. The presentation was hosted by British born actor, Idris Elba, who worked for Ford Dagenham in his early years. There was an appearance by Ken Block who's first statement is "I don't know, Hal.. an SUV?", followed by "this is the first time I've ever driven an electric car". Statements that truly represent the market's reservation on electric car purchases.
Every manufacturer is slowly going electric with some pretty remarkable performance products. In my recent trip to Drivetribe headquarters in London, my Uber driver mentioned that all Uber drivers in London are required to go all electric within the next five years. That is a pretty serious push in a short amount of time and manufacturers are trying to keep up. Read more here
The Ford Mustang Mach-E
The Ford Mustang Mach-E is pretty interesting. Drivers have hands free interaction with the on board computer. You can unlock your car from your phone app. Ford says not to worry because 80% of your charging is done at home (don't worry about hunting for charging stations). The vehicle can travel 300 miles on one charge. DC fast charging can deliver 47 miles in 10 minutes. Ford claims that the Mach-E is extreme weather tested, and mentions the handling, but didn't mention how the battery held up in the extreme cold. Over 12,500 charging stations are located across the US and even more across Europe.
The presentation continued
After a little pomp and circumstance by the Detroit youth choir performing Macklemore & Ryan Lewis's "Can't Hold Us", the Ford Mustang Mach-E was revealed.
Is it a Mustang?
Eventually the Ford Mustang Mach-E was rolled out alongside its predecessors.
The question of the evening was branding. So I went out to the various platforms that were broadcasting the event and looked at the live commentary. After weeding my way through the trolling and politics, I found that a vast majority of people were stating the following... The car was pretty cool for an all electric vehicle, some compared it to other manufacturers and their products. Many were confused as to how this was a mustang. First it is an SUV and second it is all electric. The tail lights and the logos are the only marks that make it distinguishable. These die hard fans were not saying that the car was bad, many liked it. They just didn't see how this was a Mustang... What do you think? Share your thoughts by answering the poll and leaving comments. Post a picture of your favorite Mustang in the comments!
Images - Ford media