Is the Genesis G80 the Aldi of the luxury saloon world?
It really could be the thinking person's S-Class.
I have just watched Tim Rodie's review of the all-new Genesis G80 saloon and GV80 SUV as I didn't know much about the two cars or the brand and because he is killing the 'Tube game right now...no, not that tube. Anyway, I have come to a rather interesting conclusion.
In order to demonstrate my conclusion, I will use the G80 as my example, although the same rules apply for the GV80. If you take the new saloon from Genesis and look at it inside and out you will not struggle to notice it is classy. It is filled with lovely-looking leather, lots of tech, lots of space, is minimalistic, and has a big grille which all these sorts of cars tend to have nowadays. The total cost of a highly-optioned G80 is around £60k or so which puts it in the same price bracket as a Mercedes-Benz E-Class, but I reckon we can do better.
Instead of the E-Class, why don't we put it up against the S-Class - the uber-luxury saloon car which rivals the likes of the BMW 7-Series and the Rolls Royce Ghost - the Phantom is in a league of its own.
Just by looking at photos and videos, I can already tell this Genesis G80 is one hell of a luxury car, but it is priced so much lower than the others I just mentioned. This is precisely why I think the G80 is the Aldi of the luxury saloon world, the thinking person's S-Class if you will.
There are two kinds of people who tend to shop at Aldi and I'll try my best to describe them without offending too many people. From my experience you are either shopping there because you have no other choice or because you have out-witted your other middle-class friends who shop at other supermarkets which cost double and offer all sorts of stuffed goods to have before you dig into your steak dinner.
If you are smart enough, you will choose Aldi (or Lidl) over the more expensive shops as the food is just as good, it has award-winning wine, and it leaves your wallet feeling much happier. This is exactly what I feel as though the G80 is - it's a luxury car which to most people, would seem like an S-Class if they didn't look at the badges, yet it is half the price.
Not only that, but it also sends a better message I feel. If you are an important business person going about your daily business person tasks, you don't want to turn up in a £100k+ luxury saloon to all meetings as I can almost guarantee you will be called names behind your back. Instead, if you turned up to work in a G80, you will be appreciated more and people in the know, will understand your genius and those who don't know what it is will be intrigued to find out more.
I can of course not say the Genesis G80 is better than an S-Class and that the GV80 is better than a Bentayga as I have driven or experienced neither, but I can say confidentally that the Korean counterpart comes across as the more compelling option if you are a thrifty Yorkshiremen looking to outsmart your friends.