Our thoughts on the latest offering from Tesla...

2y ago


‘The point of doing this is to just give a hard-core smack down to gasoline cars. Driving a gasoline sports car is going to feel like a steam engine with a side of quiche’ – Elon Musk on the latest Tesla Roadster.

The Tesla Roadster emits some very impressive performance figures: 0 – 60mph in 1.9 seconds and a top speed of 250mph. What’s even more impressive is the 620 mile range making us ponder about how close the extinction of petrol cars really are. But we have some concerns. How realistic are Tesla’s ambitions and can Tesla actually deliver what they promise?

We have no doubt that Tesla possess the technology to back-up their figures but we do doubt their resources and manufacturing abilities. Tesla is currently in (self-proclaimed) ‘manufacturing hell’, unable to deliver their ‘affordable’ Model 3. On top of this, Tesla aim to begin production of their Semi Truck in 2019 (fully electric truck capable of a 500 mile range) which requires an even greater resource pool and production ability. The Tesla Roadster is to be released a year later in 2020 with the first 1000 units costing $250,000 and units thereafter being priced at $200,000. Tesla is struggling to produce the Model 3 so how can the American car-maker manufacture two new models by 2020? It seems as if Tesla has not implemented the proper infrastructure to fulfil their promises making their business plan unsustainable.

By the time Tesla release their Roadster, the likes of Volvo, Ford and even Dyson will all be competing in the electric car market. Tesla appears impressive and what they have produced to date is in fact impressive, but can they deliver all they have promised? Only time will tell.

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