Is the true heir to the Supra lineage actually the BMW M2 CS?
Off-brand Adam Sandler breaks down the history of Toyota sports cars and the current BMW-Toyota marriage in the latest episode of Icons.
Good grief, I can already hear the teeth of JDM fanboys grinding away, keyboards slamming against the desks of twenty-something-year-old internet warriors screaming, "Blasphemy!" Bold claims were uttered in this video, but hear the carmudgeon out. Long-time auto journalist and current Hagerty content creator, Jason Cammisa, may just really be onto something.
The latest episode of Icons, previously featured on ISSMI and now presented by Hagerty, dives deep into a topic that's seemingly not well-explored among gearheads. In its 22-minute run, Cammisa delivers driving impressions on four wildly different yet somehow similar cars, the BMW Z4 M40i, current A90-generation Supra, previous A80-generation Supra, and a BMW M2 CS (with a manual!) as well as answer a few long-discussed questions.
"Why doesn't Toyota build more sports cars? Why use other company's platforms for cars? What's the point of the getting in bed with BMW?"
In a very Arthur Morgan-esque approach, the answer is simple. Toyota is a business clamoring for money! For context, here's a visual representation of Toyota approaching BMW:
As sales rapidly slumped, the expensive Supra models became unacceptably poor earners for the brand which eventually strong-armed them into abandoning that sector of the market. The Lexus LFA was a case of history repeating itself and further evidence against the idea of a profitable Toyota-grown sports car. From this current partnership, Toyota can reenter the market with a greater profit margin, and BMW allegedly gets to yoink some hydrogen EV tech from the Mirai for an X5 variant reportedly due in less than a couple years.
This video may truly answer every question anyone could possibly conceive about this hot topic, and it does so in an engaging, in-depth manner with unbiased takes on four hot pieces of metal. I genuinely mean it when I say some statements had me raise an eyebrow in surprise. This video stands as testament to both Cammisa's ability to entertain while informing and the potential of the revamped Hagerty channel, and I believe internet could afford to swap a few obnoxious vloggers in favor of content like this.
And to think that this piece of glorified car porn was published by an insurance company. What a time to be alive and hiding from college assignments in the depths of YouTube.