Is this the last word in bespoke Porsche art cars?
American artist Daniel Arsham adds the personal touch to his latest work – a "930A"
Even as a child, American artist Daniel Arsham would spend hours drawing the legendary 911 Turbo. His passion for this iconic sports car burned bright into adulthood and has recently inspired his latest work, entitled ‘930A’. Two years in the making, the project began as a full restoration of 1986 Porsche 911 Turbo before evolving into a dramatic process of personalisation. The finished article is the culmination of a lifelong ambition for the Porsche-mad 41-year old.
Arsham has already collaborated with Porsche in recent months, applying a post-apocalyptic design to the 992 generation 911. The car, which is currently touring Asia, featured crystals embedded into large open sections of the its body. But ‘930A’ takes a very different path and is even closer to Arsham’s heart, being his personal car. A fully drivable work of art, his 911 Turbo blends time-traveling concepts with the rich heritage of Porsche racing.
“The '930A' project developed into an obsession of mine over the last two years,” Arsham explains. “From tracking down the original car with the correct mileage and proper condition to diving into every last detail - we left no stone unturned in the process to create the 930A.”
The project started by asking a simple question: how can Porsche’s motorsport heritage be combined with Arsham's own universe to create something new? “I imagined a futuristic Porsche racing team,” explains the artist. “Looking at Dick Barbour's 1980 Porsche 935 K3 and other iconic Porsche race cars of the past, I blended these designs with my own history.”
Arsham’s unique design language has been applied to both the interior and exterior of the modified 930 to produce numerous nods to iconic Porsche race cars from the past. The custom wheels pay homage to the magnesium RSR rims, while inside, the gear knob references the Le Mans-winning 917. The hand-painted livery and bespoke upholstery also have a traceable lineage to moments in Porsche’s racing history or the artist’s own.
Arsham is particularly proud of the exterior design of the ‘930A’. A sports car is usually adorned with logos and brand names, so he devised his own livery in collaboration with the artist David Gwyther, better known as Death Spray Custom (DSC), who applied these logos to the car by hand. What appears is a blend of Arsham’s own past, present and future, referencing previous collaborators, gallery representations and even fictional future races. “In a way,” Arsham observes, “I was blending my own past with the heritage of race liveries.”
Besides the design, what proved most challenging were the technical changes to the car itself. “I do not possess many of the skills needed to make these changes,” Arsham concedes, “so I sought out experts in the field with the help of my friend, Ted Gushue from Type7.” To build up and modify the car – including the engine, complete Focal sound system and custom rims – Daniel Arsham sought out various experts to support him in his studio. Alongside DSC, Matt Crooke from Fifteen52 helped with the wheels, producing the RSR-style rims and custom Arsham centre caps.
On the inside, Arsham and his team were careful to maintain the feel of the classic 911 interior while updating it with unique new materials. Heavyweight stonewashed canvas was paired with navy and grey leather on the seats, dash and doors. On top of this, the instruments were also reworked by DSC to match the interior and now feature a concentric ring detail as a nod to the speedo on Japanese-imported Turbos from the 1980s.
The countless hours invested into completing ‘930A’ are evident in the attention to detail both inside and outside the car. The collaboration is a testament to the idea that Porsche is not simply a brand but instead a group of creative engineers, designers, and enthusiasts united by their boundless passion for sports cars and the culture of racing.