Jaguar And Land Rover Are Finally Simplifying Their Australian Range
You have to love a manufacturer who actually listens to what the customer wants. I've written about such occurrences before. Specifically then it was the new BMW 3 series. But another automotive marque has stepped out from the shadows to take the lead. Because JLR have claimed that their forthcoming model updates for both the Land Rover and Jaguar ranges are going to be a hell of a lot simpler than their previous iterations.
I was actually reading Mike Fernie's review of the new Jaguar XE just before. A car we're going to get here in our penal colony momentarily. It's what Jaguar would refer to as a refinement, and I have absolutely no problem with that at all. I loved the original XE. I loved it so much that I basically locked my best mate in one until he bought it. But this is where Jaguar have claimed their new model simplification is going to start coming into effect.
Whilst I have no idea what the new ranges will actually look like it sounds like there will be extremely big reductions in engine variants to start with. It's a good place to start. There were more engine variants in the XE then you could count. But the new XE is starting with one engine and two models. How good is that?
Of course you'll be able to customise those cars as much as you want pre-sale. But the fact is, keeping the SE and the HSE as the only models on range makes it so much easier for the customer to understand exactly what they're buying and what they need to add on or keep standard.
It doesn't just stop here either. It's going to continue with every model update Jaguar releases as a part of their mid cycle update over the next two years. Following the same release pattern as the previous model cycle the presumption would be that the next car to get the updated treatment and the simplified range would be the Jaguar XF. Another car which is in need of that range simplification.
Jaguar have simplified their overall pricing structure as a result as well. Another problem they tended to suffer from, with third party listing sites having the XE pinned at all sorts of price points. Whilst this structure isn't finalised it's rumored that the SE 2.0l petrol engine will start at a similar price to what the Prestige 2.0l diesel starts at currently. But that SE model will come with the R-dynamic modifications standard. This effectively eliminates the Prestige model moving forward.
With any luck they make the same move with the XF. The Prestige model never looked that fantastic here in Australia, with the R-dynamic always being the head-turning Jaguar out of the two models.
All good news from the British car maker though. And by the looks of my normal comments section when I post an article about Jaguar Land Rover? I'll be thanking them for it later.