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Jaguar Land Rover to come up with a hydrogen fuel-cell powered car

The internal name goes as Project Zeus so you can imagine how cool it could be

6d ago


If you thought batteries was the only way forward when we run out of fossil fuels for automobiles, you’ve clearly not heard of cars such as the Toyota Mirai and the Hyundai Nexo. These are hydrogen fuel-cell powered cars, serving as a rare and upcoming alternative for BEVs (or Battery Electric Vehicle). And now, Jaguar Land Rover might be launching one as well.

As per an AutoExpress report, British carmaker Jaguar Land Rover is looking to develop a hydrogen fuel-cell powered vehicle. The inception of this vehicle comes under the £73.5million (or $91.2 million) British Government-funded scheme in a bid to reduce carbon emissions by vehicles.

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As far as names go, this certainly has to be the most awaited project from Jaguar’s stable as the internal name for this car is known as Project Zeus. While the vehicle is still in its inception phase, the body structure is likely to be of an SUV. How surprising!

If the British carmaker went on its own to develop such an offering, the time taken for the final product to get fabricated could easily be more than just a couple of years. Hence to speed things up and provide the firm with additional aid, Jaguar Land Rover will be teaming up with a group of UK-based companies such as Delta Motorsport, Marelli Automotive Systems UK, and UKBIC (The UK Battery Industrialization Center). The collaboration will see all four companies work together to evaluate, analyse and develop the hydrogen fuel cell technology.

As for the badge on the hood of Project Zeus, it is unknown which subsidiary company will get the rights for this hydrogen fuel-cell-powered SUV at the moment. Jaguar already has an all-electric car in its line-up known as the I-Pace. Soon, more battery electric vehicles are expected to join the crossover from the brand. Land Rover is taking one step at a time as it recently released the Hybrid iterations of the Range Rover, Evoque and the Discovery Sport.

According to the Department for Business, Energy & Industrial Strategy stated: “Working with world-class research and industry partners, Jaguar Land Rover is developing a prototype hydrogen fuel cell vehicle. The project will deliver a zero tailpipe emissions premium fuel cell SUV concept with Jaguar Land Rover attributes, such as long-range, quick refill, towing, off-road capabilities and low-temperature performance.”

And for the confused souls out there, wondering which form of fuel (electricity or hydrogen) is better or more feasible for the future, I would like to call upon our resident professor, James May to explain the same.


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Comments (29)

  • People keep say ing “when we run out of fossil fuels” - that’s not why the change to alternative energy is happening, there’s more petroleum than we know what to do with, and shale oil reserves you wouldn’t believe. Australia has hundreds of years of high grade coal sitting in the ground and a thousand years of uranium. But anyway, the design language of these concept cars disturbs me. First they jack them in the air SUV style, then flatten the roof down. Who are the future humans that will drive these things? Are they half lizard half human or something? Looking out of slits as windows? Are the roads going to get so bad we need all that ground clearance and those enormous wheels? If we end up with one continuous concrete jungle to drive around, do we need off road capability anyway?

      5 days ago
    • The last point really hit me hard! Totally with you on why we need vehicles with ground clearance when soon we might make the entire world a concrete jungle. But then, not just the depletion of resources but the effect of those resources after...

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        3 days ago
  • Why? HFCVs are a total waste of time.

      6 days ago
  • "Project Zeus"

    I like it.

      6 days ago
  • I have always preferred fuel cells over bev. Hopefully governments will get the long overdue infrastructure started ASAP

      6 days ago
  • They really seem to be pushing Jaguar towards electric vehicles. I fear that may put a lot of potential buyers off.

    Maybe revive Rover and make petrol vehicles for the more traditional customer while using Jaguar in a more experimental position?

      5 days ago