Jaguar shows PACE at the Tennis - I-PACE that is.
Having netted the sponsorship rights to this year’s ASB Classic Tennis in Auckland, Automotive brand Jaguar lept into action, making their mark on this prestigious event.
Jaguar F-PACE SVR
Aside from the usual branding and supportive sponsorship marketing, Jaguar certainly strove to make a difference to New Zealand’s premium summer fixture. On centre court, spectators get to see their tennis star’s serving speed displayed on a large ‘Art of Performance’ radar screen. A Jaguar ACE PACE app has been developed to test your own serving speeds with the winner in to win a trip to Wimbledon. A VIP lounge for hosting some of their special guests and a joint venture with East Imperial to have guests sipping refreshing cocktails and mocktails. Stars are chauffeur driven to the game inside a Jaguar SUV and pride of place in Tennis Lane will be the F-PACE SVR.
To top it all off, tennis goers will be of the first in New Zealand to get up close and personal with the highly anticipated I-PACE, Jaguar’s EV vehicle.
In Baseball terms, Jaguar has really hit it out of the park but since we’re at the ASB Classic Tennis, let’s just say ‘it’s going to be ACE.’