Jaguar will move upmarket with prices similar to Bentley's
The English brand is now targeting the ultra luxury
Jaguar will become a fully electric brand from 2025. This metamorphosis will not be without consequences on the price of the models, which should literally explode due to the cost of the batteries. Jaguar's CEO Thierry Bolloré makes no secret of the fact: in the future, the cheapest Jaguar is expected to cost around £100,000 (€117,000/$140,000).
The most expensive models will be priced up to £200,000 (€234,000/$280,000), which will put Jaguar directly in front of prestige manufacturers such as Bentley and Porsche. The challenge will be significant as customers are becoming particularly demanding at this price point and are looking for the very best in quality.
To enter such a competitive segment, a real transformation will have to be undertaken. As a result, all the models in the current Jaguar catalogue will be abandoned, with the exception of the I-Pace electric SUV, which will have a successor. The future range of the British brand will be composed of two SUVs and a coupe that could be inspired by the mythical E-type.
Photo credits Jaguar