Jenson Button's coachbuilding brand acquires yet another iconic livery
Radford adds 'Gold Leaf' to its collection of liveries
Jenson Button's coachbuilding brand Radford has added yet another legendary name to its arsenal of liveries. Having recently acquired John Special Player, the coach builder now also owns the rights to use Gold Leaf.
Just like JPS, Gold Leaf became popular in the 1960s and 1970s, when Lotus founder Colin Chapman signed a sponsorship deal with tobacco manufacture Gold Leaf. The livery was applied to the vehicle in the 1968 season and was later featured on Emerson Fittipaldi and Jochen Rindt's Lotus 72 car in the 1970 season.
"It's amazing to be able to announce another livery acquisition," said Button. "Gold Leaf is, without question, one of the most iconic racing liveries ever to grace an F1 car, and the fact that it also features on the iconic Lotus Type 62, to which our car pays homage, makes it even more special."
Radford was founded in 1948 by Harold Radford in South Kensington. The company worked with brands such as MINI, Bentley and Rolls-Royce until the late 1970s, when a new approach to car design in the industry meant traditional coach builders were becoming less relevant. Last year, a group of investors including TV presenter Ant Anstead and former F1 champion Jenson Button decided to revamp the brand and use it to build bespoke luxury cars.
The brand teamed up with Lotus to create the Project 62, a modern tribute to the Lotus Type 62. Only 62 units will be built.