Join In

Comments (10)

  • Looking at the sales, the world agrees with me

      2 months ago
  • Hmmm, tricky one this. When Jags and Land Rovers have succeeded it has been through fitness for purpose, not looks. The XJs looked fab, but it was because of their effortless luxury that they became successful. People liked the look of them because they had become an icon of success. The E-type was, and is, achingly pretty, but if the car under it had been no good it would have bombed. But the truth is the E-type was a very, very good car. The same in part goes for the Range Rover. It’s not actually a particularly handsome car to look at, but we like it because of what it represents. He would do well to remember that people are more likely to buy a fabulous car that looks shit, than a shit car that looks fabulous. Look how popular the Prius is.

      2 months ago
    • Hi Adam, thanks for your comment. I agree with you on all points. Let's hope that Jaguar Land Rover will work not only on the design but also on the quality. But I am convinced that they will do both.

        2 months ago
    • In that case we’re in for a treat!

        2 months ago
  • Genius historic jags were all designed by engineers not stylists.

    You have to invent new previously unimagined stuff from scratch.

      2 months ago
    • Times are changing. Let's hope for the best for Jaguar Land Rover.

        2 months ago
    • Is that auto designer wearing 'hello sailor'cravat?? Maybe new Jags will be boat faced?

        2 months ago
  • At last! The XF X250 at the end looked awesome, the latest and the XE looked boring when released, only now look what should of looked back in 20015/6

      2 months ago
    • That brings us back to personal taste. I like all the new Jaguars much better than the predecessors.

        2 months ago
10