K-Pop group BTS announced as Formula E World Championship ambassadors
The electrifying racing series joins forces with the world's biggest boyband - could this bring the publicity that Formula E needs?
BTS is regarded as one of the most successful boybands of all time. From their choreography to their extremely dedicated fanbase, BTS is any brand's dream ambassador.
Since Formula E made its debut in 2014, it has grown into an exciting and thrilling spectacle that features talented drivers like Stoffel Vandoorne and Jean-Éric Vergne coupled with enormous manufacturer teams such as Audi and Porsche.
This sport has grown in popularity due to its unpredictability and epic wheel-to-wheel racing.
At the beginning of December 2019, Formula E was to be given World Championship status for the 2020-2021 season.
This decision, made by the FIA, seemed natural as it consistently has promoted an idea of great racing without the expense of the planet. "Formula E has been a great adventure. It has gone from strength to strength," said FIA president Jean Todt.
Why have Formula E chosen BTS?
BTS consists of seven people: RM, Jin, Suga, J-Hope, Jimin, V and Jungkook. They were the first South Korean music artists to top the Billboard Hot 100 chart and they have accumulated over three billion streams on Spotify in 2019. A band with that type of portfolio is very likely to score big deals.
They will be using their unique platform to shine a light on important social issues such as addressing air pollution. Global issues like air pollution are exactly what Formula E wishes to eradicate.
Air pollution is the world's biggest and most damaging environmental risk to human health. According to the World Health Organisation, air pollution causes more deaths per year than ciggarettes do.
Since their debut season in 2014, Formula E has given manufacturers to develop electric technology so that one day, it'll be implemented into road cars that the general public can purchase.
They do this by racing in city centres such as: London, Shanghai and Rome - these city centres are where the problem with air pollution lies. By doing this, Formula E encourages city centres to switch to a more sustainable source of energy - namely electricity.
The global superstars will be aiming to 'shine a light on important social issues and raise awareness of climate change'.
With the power and loyal fanbase that BTS have gained over the last few years and with also acheving the biggest 24 hour debut in YouTube history, any message they convey is certain to get across.
With most of their fanbase being young people, Formula E sees this as an opportunity to inspire the future generation to embrace clean energy and become future drivers of electric vehicles. BTS hope to 'amplify the mission of ABB Formula E Championship'.
This announcement came from South Korean national public broadcaster KBS who also announced that they will be airing the inaugural race held in Seoul, South Korea's capital on Sunday, May 3, 2020.
Only time will tell if BTS has the impact on Formula E's mission to have a greener future. The next race in the Formula E championship will be on January 18th in Santiago, Chile.