Kia reveals new logo, hopes to leave cheap reputation behind them

Gone are the bargain basement models that left much to be desired

2w ago
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There is no doubt that Kia is successfully pulling off a brand-wide renaissance. The company has gone from producing cheap, uninspiring econoboxes to making performance sedans and an impressive range of SUVs. The first indication of this was with the Kia Stinger, which burst onto the scene for the 2018 model year. Kia also flexed its might with the Kia Telluride, a beautiful and capable 3 row SUV that took the market by storm. For the first time I could remember, people were on waiting lists for a Kia. While this revival has been wildly successful, it hasn't been without its issues.

After being seen as purely a method of transportation, the new 2020 Kia Forte looks sharp and exciting; and it provides a phenomenal value proposition without compromising on quality. IG: @carsandchris

After being seen as purely a method of transportation, the new 2020 Kia Forte looks sharp and exciting; and it provides a phenomenal value proposition without compromising on quality. IG: @carsandchris

While Kia wants desperately to leave its old reputation behind, it's had trouble doing so because of the badge it puts on its cars. For most people, the current logo reminds them of what Kia used to be, cheap and uninspiring. In fact, most reviews of the Kia Stinger reference the logo; saying that if it didn't have that badge, they'd be more likely to purchase the vehicle. Kia has recognized this and set forth to create a new logo to bring them into the future.

The new logo ditches the oval surround and opts for a very minimalist approach. It's color agnostic, meaning it can be adapted for any color scheme. Personally I think it looks sharp. I'm excited to see how this new logo looks on their vehicles.

In addition to the new logo, Kia plans to release its new brand purpose and strategy at an event on January 15th. This article will be updated with information from that press conference.

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Comments (22)

  • I don’t think a logo change will help much if at all. First of all the damage is done. Their past will always be known for being cheap. Heck, their reputation is still that to certain extent. They are cheaper alternatives to their rivals, while also being slightly behind them as well. I also don’t think the new logo will help their reputation because it doesn’t fit well with their brand in my opinion. It’s too drastic of a change and too cool for KIA.

      14 days ago
  • New article idea for you- post to my tribe, BLABBERCLUB please?

      15 days ago
  • Building cars like the Stinger is how you leave a previous reputation behind.

      12 days ago
    • It only lasted 3 model years though... What’s up that? I heard they were pretty good cars. Why stop manufacturing. Seems strange.

        11 days ago
    • You're right. It almost won MotorTrend's "Best Drivers Car" a couple of years ago. People don't want sedans/saloons anymore, they all want to drive stupid SUVs.

        10 days ago
  • People need to move on from what kia used to be like 10 years ago. They have changed, and the results are amazing. They are well built, quality cars, which in the case of the K5, handle very well.

      14 days ago
  • They are not exactly cheap. A new k5 gt starts at $30,500, that's almost an A class Mercedes. They are garbage though.

      14 days ago
    • Have you been elbows deep in one yet? I have. My statement has personal experience behind it. Besides the fact that kia has a track record of poor longevity and materials.

        13 days ago
    • You clearly don't know about their 1.8l engine issues then.

        13 days ago
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