Kia reveals new logo, hopes to leave cheap reputation behind them
Gone are the bargain basement models that left much to be desired
There is no doubt that Kia is successfully pulling off a brand-wide renaissance. The company has gone from producing cheap, uninspiring econoboxes to making performance sedans and an impressive range of SUVs. The first indication of this was with the Kia Stinger, which burst onto the scene for the 2018 model year. Kia also flexed its might with the Kia Telluride, a beautiful and capable 3 row SUV that took the market by storm. For the first time I could remember, people were on waiting lists for a Kia. While this revival has been wildly successful, it hasn't been without its issues.
After being seen as purely a method of transportation, the new 2020 Kia Forte looks sharp and exciting; and it provides a phenomenal value proposition without compromising on quality. IG: @carsandchris
While Kia wants desperately to leave its old reputation behind, it's had trouble doing so because of the badge it puts on its cars. For most people, the current logo reminds them of what Kia used to be, cheap and uninspiring. In fact, most reviews of the Kia Stinger reference the logo; saying that if it didn't have that badge, they'd be more likely to purchase the vehicle. Kia has recognized this and set forth to create a new logo to bring them into the future.
The new logo ditches the oval surround and opts for a very minimalist approach. It's color agnostic, meaning it can be adapted for any color scheme. Personally I think it looks sharp. I'm excited to see how this new logo looks on their vehicles.
In addition to the new logo, Kia plans to release its new brand purpose and strategy at an event on January 15th. This article will be updated with information from that press conference.