The days that Hyundai and Kia were considered cheap forms of transport are far behind us. Both brands proved that they can compete in the middle to lower premium segments and they often go up against cars from even higher segments very successfully. The clever method of offering more comfort and luxury than the competition and doing so for a considerably lower price, is undoubtedly the key to success for these South-Korean brands. But can they also use these tactics against each other?
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